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DOUBLEDUTCH REVENUE MANAGERKeys to unlocking revenue streams across exhibitors & sponsors
Rocky Mitarai | Director of Product MarketingNicole Morrison | Customer Success Program Manager
AGENDA● What’s the problem?● The keys to success● Making it happen
THE CHALLENGES
Organizer Challenges
• Showcasing value• Minimizing churn• Growing revenue
Exhibitor Challenges
• Reaching the right people• Standing out from the crowd• Driving and quantifying ROI
What Do Exhibitors Care About Most?
Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR
How Do Exhibitors Track Success?
Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR
Money Is Being Spent With Questionable Return
44%
Source: 2015 Exhibitor ROI and Performance Metrics Practices, CEIR
of exhibiting companies invest in additional tactics such as digital marketing and sales visits to promote products and services showcased at events.
THE KEYS TO SUCCESS
The Keys To Success
Make it easy.Make it targeted.Make it actionable.
DoubleDutch Revenue Manager
Potential Buyer Potential
Buyer
Potential Buyer
Exhibitor
Empowering Exhibitors with Digital Visibility and Control
Brand Management
Target & Meet
Scan & Qualify
Measure & Optimize
A Complete Solution for Exhibitors
Make it Easy
Brand Management
• Empower exhibitors to manage digital presence on their own
• Offer customizable profiles to fully showcase their brand
Make it Targeted
Targeted Campaigns
• Create promotions seen directly in the app
• Target specific attendees to drive the right traffic
Make it Actionable
Meeting Scheduling
• Campaigns drive face-to-face meetings
• Simplify meetings with smart scheduling, invites, and reminders
• Manage and share booth staff availability
Make it Actionable
Lead Retrieval
• No more clunky equipment rentals
• Offer quick scanning and qualification
• View and export leads in real-time
• Measure booth staff performance
Make it Actionable
Comprehensive Analytics
• Provide campaign visibility and control
• Track campaign performance in real-time
• Take action as needed to drive more traffic
Powering Exhibitor Success
2.5k average impressions on targeted campaigns
54% increase in unique profile views
64% increase in leads scanned
MAKE IT HAPPEN
Make It Happen
• Talk with your Account Manager
• Leverage our exhibitor outreach tools & exhibitor support center
• Include DoubleDutch Exhibitor tools in your prospectus and pre-event manuals
• Check out the customer support center or work with our technical team for setup tips