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This is a quick reminder of the 8 Must Have Elements that must be evident above the fold for all your Ecommerce Product Pages.
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8 ELEMENTS
ABOVE the FOLD
OF
ECOMMERCEPRODUCTPAGES
MUST HAVE
NAVIGATION HD IMAGES
PRICE & OFFERS
ADD TO CART
AVAILABILITY
REVIEW RATING
TITLE
DESCRIPTION
HD IMAGESLARGE HIGH DEF IMAGES
ZOOM FUNCTIONALITY
CONSISTENT ALIGNMENT
REMOVE UNWANTED SHADOWS
CONSISTENT BACKGROUND
VIDEO (OPTIONAL)
DON’T FORGET ALT TEXT
QUICK TIPSOnly use when they Help A User
Do Not Link The Current Page To Itself
Do Not Replace Main Navigation
Use Breadcrumbs Consistently
Do Not Use Breadcrumbs in the Page <Title> Tag
VITAL FOR UX BETTER FOR SEOEASY INDEXING
NAVIGATION
CLEAR & STANDS OUT
NOT HIDDEN BELOW FOLD
ILLUSTRATES SAVINGS
BE CLEAR ABOUT SHIPPING
SHOW OFF YOUR OFFERINGS
PRICE & OFFERS
REVIEW RATINGS
61%CUSTOMERS READ REVIEWS BEFORE MAKING A PURCHASE DECISION
INCREASES CLICK THROUGH RATES ON RESULT PAGES
68%CONSUMERS TRUST REVIEWS MORE WHEN THEY SEE BOTH BAD AND GOOD REVIEWS
PRODUCT TITLE
BE CLEAR & VISIBLE
INCLUDE YOUR KEYWORDS
BE AT THE TOP OF THE PAGE
AVOID OVERLY OBSCURE NAMES
ADD TO CARTCLEAR & HIGHLY VISIBLE
HAVE A WISHLIST OPTION
NOT BE CONFUSING
TEST DIFFERENT COPY
HAVE EASY TO SELECT QUANTITY
DEMPHASIZE ANY OTHER CTAS
BE AVAILABLE EVERYWHERE
PRODUCT DESCRIPTIONIMPORTANT FOR CONSUMERS & SEO
PUSH BENEFITS FOR EMOTIONAL APPEAL
USE TONE AND LANGUAGE OF TARGET MARKET
DON’T DUPLICATE MANUFACTURING DETAILS
AVAILABILITY
BE CLEAR ABOUT YOUR STOCK
IF YOU HAVE NONE LEFT, LET
YOUR CUSTOMERS KNOW
SYNC YOUR WAREHOUSE & SITE
KEEP IT UPDATED REAL TIME
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