8 ELEMENTS

ABOVE the FOLD

OF

ECOMMERCEPRODUCTPAGES

MUST HAVE

NAVIGATION HD IMAGES

PRICE & OFFERS

ADD TO CART

AVAILABILITY

REVIEW RATING

TITLE

DESCRIPTION

HD IMAGESLARGE HIGH DEF IMAGES

ZOOM FUNCTIONALITY

CONSISTENT ALIGNMENT

REMOVE UNWANTED SHADOWS

CONSISTENT BACKGROUND

VIDEO (OPTIONAL)

DON’T FORGET ALT TEXT

QUICK TIPSOnly use when they Help A User

Do Not Link The Current Page To Itself

Do Not Replace Main Navigation

Use Breadcrumbs Consistently

Do Not Use Breadcrumbs in the Page <Title> Tag

VITAL FOR UX BETTER FOR SEOEASY INDEXING

NAVIGATION

CLEAR & STANDS OUT

NOT HIDDEN BELOW FOLD

ILLUSTRATES SAVINGS

BE CLEAR ABOUT SHIPPING

SHOW OFF YOUR OFFERINGS

PRICE & OFFERS

REVIEW RATINGS

61%CUSTOMERS READ REVIEWS BEFORE MAKING A PURCHASE DECISION

INCREASES CLICK THROUGH RATES ON RESULT PAGES

68%CONSUMERS TRUST REVIEWS MORE WHEN THEY SEE BOTH BAD AND GOOD REVIEWS

PRODUCT TITLE

BE CLEAR & VISIBLE

INCLUDE YOUR KEYWORDS

BE AT THE TOP OF THE PAGE

AVOID OVERLY OBSCURE NAMES

ADD TO CARTCLEAR & HIGHLY VISIBLE

HAVE A WISHLIST OPTION

NOT BE CONFUSING

TEST DIFFERENT COPY

HAVE EASY TO SELECT QUANTITY

DEMPHASIZE ANY OTHER CTAS

BE AVAILABLE EVERYWHERE

PRODUCT DESCRIPTIONIMPORTANT FOR CONSUMERS & SEO

PUSH BENEFITS FOR EMOTIONAL APPEAL

USE TONE AND LANGUAGE OF TARGET MARKET

DON’T DUPLICATE MANUFACTURING DETAILS

AVAILABILITY

BE CLEAR ABOUT YOUR STOCK

IF YOU HAVE NONE LEFT, LET

YOUR CUSTOMERS KNOW

SYNC YOUR WAREHOUSE & SITE

KEEP IT UPDATED REAL TIME