Direct Marketing Plan - Perfect Cleaners

DIRECT MARKETING

Hardik Rane - 443

Yash Chavan - 407

Trishant Bhatt – 403

Patkar-Varde College

Advertising

PERFECT CLEANERS

Tagline: “Perfect in what we do”

Goal :

I. Expand to all parts of country.

II. To provide a service in cleaning of sofa,

carpet and other which exceeds your highest

expectation of product & services.

III. A trustworthy organization for the people.

SERVICE OFFERING

Location Of

Service

One-Time

ServiceFive Services

House 2999/- 12,999/-

Hotels/Banquet/

Offices/Halls5500/- 24,999/-

The five services package validity is for 1.5 years

PRODUCT OFFERING

10% discounts on online registration.

Additional 5% discount , if you pay us via Credit

card/Debit card.

Additional 5% discount for online booking.

Eco-friendly equipments/accessories – Non-

hazardous.

Money Back Guarantee.

One stop destination.

Quality service guarantee.

PRODUCT OFFERING

Book service with our mobile app & get 200rs. Off

on prices by using Promo Code : “PC200”

LEAD GENERATION

Age : 23 years & above.

Income : 25K & above.

Location : Mumbai,Delhi,Goa,Banglore,Kolkata.

Gender : Male/Female/Transgender.

Psychographic segmentation: Hygiene Conscious

People.

DATABASE DEVELOPMENT

For managing database we will collect

information in following ways:

Surveys.

Malls.

Exhibition.

Reference from existing customer.

Online Visitors.

Subscription form.

E-Mail Marketing

Telemarketing

MANAGING DATABASE

Verifying

Validation.

De-duplication.

DATABASE DEVELOPMENT

Contents of a Comprehensive Consumer Data Base –

1. Name 9. Income

2. Address 10. Occupation

3. Contact Details 11. Transaction history

4. Age

5. Gender

6. Material Status

7. Family Data

8. Education

INTEGRATED MARKETING CHANNEL’S USED

SMS

Direct Response From Print Ad.

Group Selling.

Face-to-face selling.

Telemarketing.

Inserts.

Online Ads.

Radio Ad.

SMS

NEWSPAPER ADVERTISEMENT

NEWSPAPER AD

INSERT

S

MAGAZINE AD

WEBSITE

WEBSITE

BUDGET

The integrated direct marketing plan will

be of 6 months duration. The duration for

the whole marketing plan will be 3.8 crores.