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DIRECT MARKETING
Hardik Rane - 443
Yash Chavan - 407
Trishant Bhatt – 403
Patkar-Varde College
Advertising
PERFECT CLEANERS
Tagline: “Perfect in what we do”
Goal :
I. Expand to all parts of country.
II. To provide a service in cleaning of sofa,
carpet and other which exceeds your highest
expectation of product & services.
III. A trustworthy organization for the people.
SERVICE OFFERING
Location Of
Service
One-Time
ServiceFive Services
House 2999/- 12,999/-
Hotels/Banquet/
Offices/Halls5500/- 24,999/-
The five services package validity is for 1.5 years
PRODUCT OFFERING
10% discounts on online registration.
Additional 5% discount , if you pay us via Credit
card/Debit card.
Additional 5% discount for online booking.
Eco-friendly equipments/accessories – Non-
hazardous.
Money Back Guarantee.
One stop destination.
Quality service guarantee.
PRODUCT OFFERING
Book service with our mobile app & get 200rs. Off
on prices by using Promo Code : “PC200”
LEAD GENERATION
Age : 23 years & above.
Income : 25K & above.
Location : Mumbai,Delhi,Goa,Banglore,Kolkata.
Gender : Male/Female/Transgender.
Psychographic segmentation: Hygiene Conscious
People.
DATABASE DEVELOPMENT
For managing database we will collect
information in following ways:
Surveys.
Malls.
Exhibition.
Reference from existing customer.
Online Visitors.
Subscription form.
E-Mail Marketing
Telemarketing
MANAGING DATABASE
Verifying
Validation.
De-duplication.
DATABASE DEVELOPMENT
Contents of a Comprehensive Consumer Data Base –
1. Name 9. Income
2. Address 10. Occupation
3. Contact Details 11. Transaction history
4. Age
5. Gender
6. Material Status
7. Family Data
8. Education
INTEGRATED MARKETING CHANNEL’S USED
SMS
Direct Response From Print Ad.
Group Selling.
Face-to-face selling.
Telemarketing.
Inserts.
Online Ads.
Radio Ad.
NEWSPAPER ADVERTISEMENT
NEWSPAPER AD
INSERT
S
MAGAZINE AD
WEBSITE
WEBSITE
BUDGET
The integrated direct marketing plan will
be of 6 months duration. The duration for
the whole marketing plan will be 3.8 crores.
