Digitz - Digital Trends Report - September 2014

For decades the hashtag symbol was more commonly referredto as the pound sign. In recent years, the seemingly ordinarysymbol evolved into greater significance in a modern world,slowly but surely being dominated by social media – as a cyberappendage social media users attach to word strings of certainrelevance.

The Power of Hashtags in Social Media

As competition in the digital sphere increases,brands should boost the effectiveness of theirmarketing campaigns by using new and moreeffective ways of generating engagement andinteraction with their target audience. Hashtagshave proved to be a new and exciting way to doexactly this – particularly in boosting new orexisting social media marketing campaigns. Whenused properly, hashtags can be a powerful tool forconnecting with thousands of current andpotential target audiences worldwide – increasingvisibility and reach of brands across socialmediums.

#Hashtags - Key Take out