Digital Marketing Techniques & Strategies for Small Businesses

Pink Cake Box Marketing Your Cake Business Online – Cutting

through the layers

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AgendaAbout UsOur Online Marketing Strategy

WebsiteSocial Media MarketingSearch Engine Marketing

Analytics

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About Pink Cake Box

Pink Cake Box established 2005

Boutique custom bakery located in Denville, NJ

Retail launching in 2014

Pink Cake Box University established 2012

Educational arm focused on classes & tutorials

Not Really…

Marketing Online - The Multi-Tiered Approach

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Analytics

Website

Search Engine Marketing

Social Media Marketing

Email MarketingDrive

Customers to Owned Properties

WebsiteCenterpiece of our marketing strategy

WebsiteContent is King

WebsiteFocus on your Customer Needs

Mobile Mobile Mobile!

Mobile traffic has surpassed desktop traffic

Website Wrap-upHub and Spoke Model – Things move

quickly, Focus on what you ownDevelop a unique and compelling content

strategyStay on top of emerging trends – Think

Mobile!

Social Media MarketingPinterestFacebookYouTube

Pinterest - ApproachAssign community manager

Interact with communityPost related/complementary productsNetwork with vendors

Encourage Pinning on own properties (see next slide)

Encourage Follows through posting Pinterest Icon

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Pinterest - Make Pin Button Prominent

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Pinterest - Persistent Call-out

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Facebook

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Facebook Organic Reach is PlummetingYet still offers real targeted AD

opportunities

YouTube

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YouTube – Search Positioning

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Social Media Wrap-upIt’s competitive out thereIdentify niche social networks Take risks with emerging networksTake advantage of targeting opportunitiesFocus & Consistency

Search Engine Marketing

Search Engine MarketingGoogle AdwordsRemarketing

Customer Visits

website

Spends time in

wedding gallery

Offer them targeted

ads

Email Marketing

Email Marketing

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Generates some of our best conversion rates

Explosion in mobile

GiveawaysUse giveaways to

generate leads and brand awareness

“Like” GateCapture

demographics for future marketing opportunitiesWe developed a custom giveaway platform

across mobile and desktop to help bolster our educational and cake businesses

6

AnalyticsGoogle AnalyticsWhat are you goals?

Questions?