Curated Digital - Hello, Digital Marketing

HELLO,DIGITAL MARKETING

CLEVER, SIMPLE STRATEGY STUFF BY CURATED DIGITAL

CURATED WHO?

WE’RE A DIGITAL MARKETING COMPANY

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@curateddigital

hello@curated-digital.com

SEO IS DEAD

YOU MUST TELL ME WHAT YOU’RECALLING IT THIS WEEK

SAY HELLO TO DIGITAL MARKETING

HUMMINGBIRD SHIFTED THE WHOLE FOCUS

NOT JUST FOR SEO, BUT FOR EVERYTHING

BYE, OLD SCHOOL TACTICSHELLO, ODD BIRD

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SO WHAT?

ARE TOP RANKINGS STILL IMPORTANT?

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HANG ON A MINUTE…!

WHAT ARE YOUR REAL GOALS?

BRAND AWARENESS ~ TRAFFIC ~ LEADS ~ SALES ~ ENGAGEMENT ~ EVERYTHING

NOW WE’RE READY…

1. BE GREAT AT CONTENT PLANNINGPLAN STUFF IN ADVANCE, AD-HOC ISN’T STRATEGY

Planning

content and

strategy by

writing on your

walls is FUN if

you can get

away with it

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2. YOU CAN WRITE ABOUT ANYTHINGNO SUBJECT SHOULD BE OFF-LIMITS

Write interesting

stuff for human

beings who will

engage, consume,

love and share it

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3. CREATE A GREAT ON-SITE CONTENT HUBMAKE A SPACE FOR PERMANENTLY HELPFUL CONTENT

3. CREATE A GREAT CONTENT HUBMAKE A SPACE FOR PERMANENTLY HELPFUL CONTENT

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4. MASTER THE ART OF CURATED CONTENTUSER EXPERIENCE IS KEY. IT HELPS ORGANIC SEARCH TOO

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4. MASTER THE ART OF CURATED CONTENTUSER EXPERIENCE IS KEY. IT HELPS ORGANIC SEARCH TOO

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5. BE BRAVE WITHOUT BEING TENUOUSYOU CAN STILL BE FUN AND USEFUL AT THE SAME TIME

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6. BE GOOD AT PROMOTING YOUR CONTENTPUSH TO RELEVANT AUDIENCES FOR ENGAGEMENT & SHARES

STAND ALONE CONTENT CURATED CONTENT

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7. RETHINK HOW YOU RE-MARKETREMARKET TO INFORM AND EDUCATE, NOT HARD SELL

CONVERSIONCONTENT

CONTENT

CONTENTCONTENT

BUY THIS

PRODUCT

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7. RE-THINK HOW YOU RE-MARKETIN PRACTICE: CANCER INSURANCE

CONVERSION

COVER

AGAINST RISK

QUIT TO

REDUCE RISK

HELP TO QUIT

SMOKING

HELP TO QUIT

SMOKING

BUY

INSURANCE

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8. RETHINK HOW YOU SELL (1)ECOMMERCE AS LEAD GENERATION & CONTENT PROMO

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VS

8. RETHINK HOW YOU SELL (2)LEAD GENERATION THROUGH CONTENT PROMOTION

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RE-CAP: STOP MESSING ABOUT

• No content plan

• Ad-hoc hit & hope content planning

• Aim for top rankings as a goal

• Expect instant results

• Pay for links

• Optimise for keywords rather than the user

• Failing to keep user experience front of mind

• Being spammy not helpful

IF YOU DO ANY OF THE FOLLOWING YOU WILL FAIL

@curateddigital | hello@curated-digital.com | curated-digital.com/figaro

RE-CAP: STOP MESSING ABOUT

• Always write engaging, interesting content

• Link your content together & always keep the user front of mind

• Push your content in front of an audience who will love it

• Don’t be afraid to spend money promoting content rather than products

• Test and learn: its how you discover the best way of doing stuff

IF YOU DO ANY OF THE FOLLOWING YOU WILL WIN

@curateddigital | hello@curated-digital.com | curated-digital.com/figaro

DOING THIS WELL TAKES TIME

THANKS FOR LISTENING