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Hello Monday shares confessions of a Digital Agency at the Future of Web Design conference in New York October 23rd at the Avenue Q stage.
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Agency Presentation ——————— 2011
Hello Monday
Confessions of a Digital Agency
—— Hello Monday
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Thank you forhaving us!
—— Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Shortintroduction
—— First things first
Agency Presentation ——————— 2011
Hello Monday
Who Are We
—— About Us
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Jakob KahlenCreative Director
Confessions of a Digital Agency
Hello Monday
Andreas AnderskouAccount Director
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Hello Mondayin short
—— Hello Monday
Agency Presentation ——————— 2011
Hello Monday
• A name with a meaning
• Founded in 2006
• Offices in Aarhus, Copenhagen & New York
• 26 employees
• Digital strategy, concepts, design and programming
• Awards: 42 FWAs, 5 Webby Awards, 3 Cannes Lions
Confessions of a Digital Agency
Hello Monday
Hello MondayDigital Creative Agency
Agency Presentation ——————— 2011
Hello Monday
ConfessionTime!
—— Hello Monday
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Build a playground rather than a production factory
—— Lesson 1
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
• Live out our passion for great design and creative use of technology
• Always push borders with clients to make projects more fun (for everyone)
• Always have room to experiment and try new things
• Never take the easy route!
Confessions of a Digital Agency
Hello Monday
Playground ingredients—— What is a a playground in our world?
Agency Presentation ——————— 2011
Hello Monday
· Playground rather than a production facility· Creative and curious approach to technology· Design values: Rooted in classic design craftmanship
Agency Presentation ——————— 2011
Hello Monday
BOKS — Quiz
BOKSQuiz to make your kids healthier
Confessions of a Digital Agency
Hello Monday
— http://boksquiz.org
Agency Presentation ——————— 2011
Hello Monday
Bad projects kill passion and creativity
—— Confession 2
Agency Presentation ——————— 2011
Hello Monday
Choose the right projects for the right reasons
—— Lesson 2
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
· Playground rather than a production facility· Creative and curious approach to technology· Design values: Rooted in classic design craftmanship
Agency Presentation ——————— 2011
Hello Monday
LEGOLife of George
LEGO — Life Of George
Confessions of a Digital Agency
Hello Monday
— http://vimeo.com/30783373
Agency Presentation ——————— 2011
Hello Monday
Awards are an addiction
—— Confession 3
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Don’t be obsessed with awards. Use them wisely.
—— Lesson 3
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Team work is hard work
—— Confession 4
Agency Presentation ——————— 2011
Hello Monday
The collective brain is smarter than the individual brain.
—— Lesson 4
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
It’s hard to find good people
—— Confession 5
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
When you meet employees who are passionate about delivering world class digital creative, while being nice, helpful and sociable with their colleagues and have a conscience to keep going until a project is finished even though they're not asked to do so and smart enough to go home at 5pm most days to spend time with their family and friends. Hire them!
—— Lesson 5
Agency Presentation ——————— 2011
Hello Monday
It’s hard to be creative when you’re overworked
—— Confession 6
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Get a life!—— Lesson 6
• Eat lunch together - get to know the people you work with
• Work concentrated from 9-5
• Don’t be afraid to have a life outside work - or a kid
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
A company without a philosophy is like a ship without a compass
—— Confession 7
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Have a philosophy—— Lesson 7
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Joy of Use!
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
· Tickle the brain· Please the eye· Play it by heart
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Tickle theBrain· Be clever and useful · Motivate curiosity and creativity
· Use new technology to make people go: “Wow!”
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Please the Eye· Make it distinctive, loveable and memorable
· Don’t be affraid to get emotional, nostalgic, naive, etc.
· Craft it like you mean it
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Play it by Heart· Connect the heart of the brand to the heart of the consumer
· Be passionate! Show people you love them
· Be generous! Give them a reason to love you back
Agency Presentation ——————— 2011
Hello Monday
· Playground rather than a production facility· Creative and curious approach to technology· Design values: Rooted in classic design craftmanship
Agency Presentation ——————— 2011
Hello Monday
MoMA — Century of the Child
MoMACentury of the Child
Confessions of a Digital Agency
Hello Monday
— www.moma.org/centuryofthechild
Agency Presentation ——————— 2011
Hello Monday
If it feels like advertising, we are doing it wrong
—— Confession 8
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Be true, not gimmicky
—— Lesson 8
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Design
Technology
User experience
Strategy
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Less like ...• Advertising
• A gimmick
• An interruption
• Tricking people
Agency Presentation ——————— 2011
Hello Monday
· Playground rather than a production facility· Creative and curious approach to technology· Design values: Rooted in classic design craftmanship
Agency Presentation ——————— 2011
Hello Monday
B&O PLAYOnline identity through content
B&O PLAY — Digital brand platform
Confessions of a Digital Agency
Hello Monday
— www.youtube.com/watch?v=i4T49M-3gkE
— www.beoplay.com
Agency Presentation ——————— 2011
Hello Monday
It’s tempting to do stuff just because it looks nice
—— Confession 9
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Nice design is not enough, projects should also have a strong idea
—— Lesson 9
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
· Playground rather than a production facility· Creative and curious approach to technology· Design values: Rooted in classic design craftmanship
Agency Presentation ——————— 2011
Hello Monday
GoogleDemo Slam
Google — Demo Slam
Confessions of a Digital Agency
Hello Monday
— vimeo.com/30783408
— www.demoslam.com
Agency Presentation ——————— 2011
Hello Monday
Pitching is part of the game
—— Confession 10
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Go all in!—— Lesson 10
Confessions of a Digital Agency
Hello Monday
• Think outside the brief!
• Do it right or don’t pitch at all!
• You have to learn something from it!
• Don’t be afraid to lose!
Agency Presentation ——————— 2011
Hello Monday
Clients don’t always spot your great ideas
—— Confession 11
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Don’t throw your brilliant ideas away
—— Lesson 11
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello MondayConfessions of a Digital Agency
Hello Monday
Free!
— https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8
— www.madeonamonday.org
Agency Presentation ——————— 2011
Hello Monday
Anything gets boring after a while
—— Lesson 12
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Know when it is time to leave
—— Lesson 12
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Thank youfor not leaving!
Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
See you Out there...
Confessions of a Digital Agency
Hello Monday
• @hellomondaycom
• www.facebook.com/hellomonday
• www.hellomonday.com