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Presented at the HighEdWeb Crowdsource Summit, October 17, 2014, Portland, Ore.
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Content Matters
Making Meaning
on the Web
Georgy Cohen Crowdsource Summit #hewebcrowd
https://www.flickr.com/photos/pocait/6866502621/sizes/l
I’m Georgy.
I’m Georgy.
https://www.flickr.com/photos/50230936@N06/8732687161
My career path.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
One common thread.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
What is content?
https://www.flickr.com/photos/erix/6306715646
https://www.flickr.com/photos/carbonnyc/5241459773
Content is everywhere.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/robandstephanielevy/4616960925
It’s our framework for action.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/scissorhands33/3430164569
Content guides us.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
What is content strategy?
https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
“Check yo’self before you wreck yo’self.” !
~ Ice Cube
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
What is content strategy?
https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
“Planning for the creation, delivery, and governance of useful, usable content.” ~ Kristina Halvorson
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
Content strategy makes things…
https://www.flickr.com/photos/saltygal/1289079855
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Functional
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://unhelpfulerrormessages.tumblr.com/
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855Example via http://designmodo.com/microcopy/
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/
Engaging
Engaging
Engaging
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Accessible
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Accessibility
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Clear
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li
Actionable
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Mobile
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Example via http://alistapart.com/article/your-content-now-mobile
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/saltygal/1289079855
ClarityUsable
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
https://www.flickr.com/photos/saltygal/1289079855
Clarity
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Meaningful
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Readable
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
Durable
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
•Messaging •Information architecture
•Content audit •Editorial calendar •Governance •Guidelines •Templates •Training •Measurement •Strategy
…and so on.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855
“Check yo self before you wreck yo self.” !
~ Ice Cube
How can you become
a content strategist?
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !
!
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !
(It doesn’t really matter.)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
I’m Georgy.Here’s the secret...
https://www.flickr.com/photos/dennajones/2585692994
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
Care about the web. !
Care about content.
Be an advocate for meaning.
https://www.flickr.com/photos/spam/5086168739/
Resources
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
https://www.flickr.com/photos/saltygal/1289079855
Or…
I’m Georgy.
https://www.flickr.com/photos/spam/5086168739/
I’m Georgy.
https://www.flickr.com/photos/spam/5086168739/
linkedin.com/in/georgy
I’m Georgy.
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/13519089@N03/1380483002
Thanks!
@radiofreegeorgy
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