Cashing In With Deliberate Research

@PaxtonMGray @97thFloor!

Cashing In With Deliberate Research!

@PaxtonMGray!!Lead Digital Marketer!!SEO!Social Media!Content Marketing!Research!

Click Here To Download An Audio File of The Live Presentation!

"Adver'sing people who ignore research are as dangerous as

generals who ignore decodes of enemy signals" -‐David Ogilvy

5 Steps For Killer

Research!

1.  Keyword Research!2.  Gather Metrics!3.  Identify On-Page Wins!4.  Gap/KOB Score!5.  Link Building Battle Plan!

Keyword Research!

Search Volume + PPC Bid = Opportunity!

Opportunity ÷ MOZ Diff Score = KOB Score!

Keyword Research!

Gather Metrics!

Gather Metrics!Keyword 1! Keyword 2!

Keyword 3! Keyword 4!

Etc…!

Gather Metrics!

Each SERP is different.!!

Your strategy for each SERP should!be different too.!

Identify On-Page Wins!

Look for opportunities to improve:!-  PLP Keyword Optimization!-  Site Speed!-  Internal Linking!

Gap Score / KOB Score!

Our Links x Ave DA = Link Strength!

Comp Links x Ave DA = Comp Link Strength!

Comp Link Strength – Our Link Strength = Gap!

KOB ÷ Gap = Priority Score!

(higher priority score = higher priority in the battle plan)!

Link-Building Battle Plan!

KOB/ Gap Avg DA Mo 1 Mo 2

13 45 4 3 1 1

5 52 2 2 2 -‐

4 47 3 3 2 1

4 45 4 4 2 1

3 50 -‐ 3 2 1

2 55 -‐ 2 1 1

1 55 2 2 1 -‐

1 50 2 -‐ -‐ 1

1 48 -‐ 2 -‐ 1

0 50 2 3 -‐ 1

0 55 -‐ 1 -‐ -‐

0 62 -‐ -‐ 2 -‐

0 65 -‐ -‐ -‐ 1

Client A!

Adjusted Internal Linking Structure!

Client A!

Adjusted Internal Linking Structure!Organic Traffic Up 74% in 60 Days!

Client B!

Increased Social Activity Of Ranking URL & Domain!

Client B!

Increased Social Activity Of Ranking URL & Domain!Revenue From Increased Organic Traffic Up 17% in 60 Days!

Client C!

Improved Link/Domain Ratio Through Planned Link Building!

Client C!

Improved Link/Domain Ratio Through Planned Link Building!Revenue From Organic Traffic Up 207% in 60 Days!

Over $110,000 Increase!

Cashing In With Deliberate Research!

Cashing In With Deliberate Research

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