Case study : Launch of restaurant 1933 in Singapore on Social Media by KRDS Singapore

1933 tasked KRDS with creating awareness on Facebook and Instagram around the opening of its restaurant

SOLUTION

KRDS built a story around what 1933 should be about, transporting customers to life in 1933 through the following content buckets: food, architecture, life, fashion. A Facebook page and Instagram page were launched and 2 timeline contests implemented

facebook.com/1933.SG instagram.com/1933.sg

« Slice of 1933 » timeline contest

Encouraging fans through brand posts to upload a picture of their favourite moment from the 1930s to Instagram and Facebook using hashtags #Sliceof1933 and #Capitol1933, with $33 dining vouchers to be won by 3 lucky fans

« Slice of 1933 » timeline contest

Organic Reach Rate : 54%

« Back to 1933 » timeline contest : 11 trivia questions, all about the 1930s

Organic Reach Rate : 41%

« Back to 1933 » timeline contest

Organic Reach Rate : 65%

« Back to 1933 » timeline contest

11 lucky participants were to win a pair of passes to a guided walking tour of the Capitol vicinity and $50 dining vouchers

100,000+people reached in Singapore

65%+

ORGANIC REACHFOR SEVERAL POSTS

1000+COMMENTS GENERATED

x14 FB FANS30% ORGANIC FAN BASE GROWTH

IN ONE MONTH :

contact@krds.sg