CASE STUDY 2014 - Tomáš Bukovský: Create unique functions, even if it is not easy

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CREATE UNIQUE FUNCTIONS, EVEN IF IT ISN'T EASY.

Tomáš BukovskýPeckaDesign

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BAUSHOP.CZ BUILDING MATERIAL ONLINE STORE

Old website New website

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HOW TO DELIVER THE GOODS TO THE CUSTOMER?

www.swapmeetdave.com

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HOW MUCH WILL THE DELIVERY COST?

• Big exit rate on the Delivery page (almost 20%) • Bigger orders people don’t purchase online, but via phone • High percentage of cancelled orders • Customers haggle over the price of delivery

Old website www.baushop.cz without delivery price

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CUSTOMER HAS TO KNOW THE DELIVERY PRICE. WHAT DO WE NEED TO KNOW?

Place (GPS / ZIP)

Weight

The cheapest shipper?

SizeAre there all the

products?

Where will we ship from?

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IT WAS HARD WORK

•Unify pricelists of shippers. •Calculate all the matches of branches and shippers.

•Over 150 working hours

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FURTHERMORE, JUSTIFY THE DELIVERY PRICE. IT SEEMS TO BE HIGH.

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RESULT

Exit rate from Delivery page

20%before

after

9%

Orders via phone decreased

Online order over

50.000 CZK not rare

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RESULT GENERAL DATA (YEAR-ON-YEAR)

Conversion rate

1.1%before

after

1.4%

Revenues

+102%

Average order value

+26%

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RESULT

Number of mistakes in delivery calculation

0

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CONCLUSION

Put money into your website and into the special features which are useful for customers.

Future plans: Possibility to set date and time of delivery Express shipping in Prague and Brno (within 3 hours from purchase) First rate shipping incl. unload of the material

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THANK YOU

Tomáš Bukovský

Questions? e-mail: tomas.bukovsky@peckadesign.cz

Twitter: @tomasbukovsky

On www.baushop.cz is much more features like this. Try it.