CASE STUDY 2014 - Tomáš Bukovský: Create unique functions, even if it is not easy

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CREATE UNIQUE FUNCTIONS, EVEN IF IT ISN'T EASY.

Tomáš BukovskýPeckaDesign


BAUSHOP.CZ BUILDING MATERIAL ONLINE STORE

Old website New website


HOW TO DELIVER THE GOODS TO THE CUSTOMER?

www.swapmeetdave.com

http://www.swapmeetdave.com


HOW MUCH WILL THE DELIVERY COST?

• Big exit rate on the Delivery page (almost 20%) • Bigger orders people don’t purchase online, but via phone • High percentage of cancelled orders • Customers haggle over the price of delivery

Old website www.baushop.cz without delivery price

http://www.baushop.cz


CUSTOMER HAS TO KNOW THE DELIVERY PRICE. WHAT DO WE NEED TO KNOW?

Place (GPS / ZIP)

Weight

The cheapest shipper?

SizeAre there all the

products?

Where will we ship from?


IT WAS HARD WORK

•Unify pricelists of shippers. •Calculate all the matches of branches and shippers.

•Over 150 working hours


FURTHERMORE, JUSTIFY THE DELIVERY PRICE. IT SEEMS TO BE HIGH.


RESULT

Exit rate from Delivery page

20%before

after

9%

Orders via phone decreased

Online order over

50.000 CZK not rare


RESULT GENERAL DATA (YEAR-ON-YEAR)

Conversion rate

1.1%before

after

1.4%

Revenues

+102%

Average order value

+26%


RESULT

Number of mistakes in delivery calculation

0


CONCLUSION

Put money into your website and into the special features which are useful for customers.

Future plans: Possibility to set date and time of delivery Express shipping in Prague and Brno (within 3 hours from purchase) First rate shipping incl. unload of the material


THANK YOU

Tomáš Bukovský

Questions? e-mail: [email protected]

Twitter: @tomasbukovsky

On www.baushop.cz is much more features like this. Try it.

mailto:[email protected]

http://www.baushop.cz

Marketing

CASE STUDY 2014 - Tomáš Bukovský: Create unique functions, even if it is not easy