Carrie Seifer of Millennial Media - The Mobile Native at SIC2013

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The Mobile Native – Helping Brands Organically Engage with their Mobile Savvy Customer For many people mobile has become the first and only medium they consume. Advertisers can connect with their customers in ways which are organic and even helpful to this ‘mobile first’ behavior. But success in mobile requires more than just taking what you have created for other mediums and putting that creative on phones and tablets. The brands who act like app developers have enjoyed greater success in mobile advertising because they leverage the functionality of mobile devices in their campaigns. In this session Millennial Media will share best practices and great examples of mobile advertisers who utilize the native features of the phone such as location, the camera and microphone to enhance marketing efforts and better connect with their customers.

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