Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

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21st Century Cave Painting

(or how to tell YOUR brand story)

Internet Mermaids

Randomness and serendipity are the new normal

The Secret Power of Time

Ennion Made Me

Everything is connected,

you just have to see the patterns

When is a brick not just a brick?

Chess is Life

The Gatekeepers must change

Are you playing to the same

rhythm?

•Think like an Internet Mermaid. Be fluid•Randomness and serendipity are the new normal

•Acknowledge and embrace the secret power of time

•Old concepts (Ennion Made Me) + New mindsets and behaviours (Millennials)

•Everything is connected you just have to see the patterns

•When is a brick not just a brick?•Chess is life•The Gatekeepers must change•Are you playing to the same rhythm?