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21st Century Cave Painting (or how to tell YOUR brand story)

Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

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Page 1: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

21st Century Cave Painting

(or how to tell YOUR brand story)

Page 2: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

Internet Mermaids

Page 3: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

Randomness and serendipity are the new normal

Page 4: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

The Secret Power of Time

Page 5: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

Ennion Made Me

Page 6: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

Everything is connected,

you just have to see the patterns

Page 7: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

When is a brick not just a brick?

Page 8: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

Chess is Life

Page 9: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

The Gatekeepers must change

Page 10: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

Are you playing to the same

rhythm?

Page 11: Building a Brand, Telling your Story by Adah Parris; ArabNet Digital Summit 2015

•Think like an Internet Mermaid. Be fluid•Randomness and serendipity are the new normal

•Acknowledge and embrace the secret power of time

•Old concepts (Ennion Made Me) + New mindsets and behaviours (Millennials)

•Everything is connected you just have to see the patterns

•When is a brick not just a brick?•Chess is life•The Gatekeepers must change•Are you playing to the same rhythm?