Bronner's Digital Strategy

Bronner’s Christmas Wonderland

Digital Strategy Presentation By: Mary Pickens

Big Idea: Goals •  Improve Digital Footprint by social media updates •  Increase site traffic by 20% in one season •  Create concrete measurements for online progress

Target Audience

•  Christian families •  Home and Office

Decorators •  Online Christmas

Shoppers

Tools for Success

Managing Online Responses

Digital Advertising

•  Facebook •  Google Adwords

Bronner’s  Christmas  Wonderland!    Your  ONLY  des8na8on  for  Christmas  lights,  trees,  and  more.  Featuring  free  personaliza8on  on  select  ornaments!  

Connecting with Customers

Budget $30,000/month •  Google Pay per Click: $20,000 • Facebook Ads: $5,000 • Blogger Event: $1,500 • Videos: $1,000 • Pinterest Giveaway: $500 • Miscellaneous: $3,000

Measuring Success

Summary • Improving Social Media • Connecting with customers • Increasing Site Traffic • Measuring Success