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Bronner’s Christmas Wonderland
Digital Strategy Presentation By: Mary Pickens
Big Idea: Goals • Improve Digital Footprint by social media updates • Increase site traffic by 20% in one season • Create concrete measurements for online progress
Target Audience
• Christian families • Home and Office
Decorators • Online Christmas
Shoppers
Tools for Success
Managing Online Responses
Digital Advertising
• Facebook • Google Adwords
Bronner’s Christmas Wonderland! Your ONLY des8na8on for Christmas lights, trees, and more. Featuring free personaliza8on on select ornaments!
Connecting with Customers
Budget $30,000/month • Google Pay per Click: $20,000 • Facebook Ads: $5,000 • Blogger Event: $1,500 • Videos: $1,000 • Pinterest Giveaway: $500 • Miscellaneous: $3,000
Measuring Success
Summary • Improving Social Media • Connecting with customers • Increasing Site Traffic • Measuring Success