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How crowdsourcing can fuel your Content Marketing while engaging your current and new users and consumers
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Engagement 2dot0 From consumers to advocates
© PS2 Media Group Inc. 2013
IDEAS INTO PHOTOS
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traditional advertising does not work Consumers expect more
© PS2 Media Group Inc. 2013
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58% do not trust the brand 50% act
© PS2 Media Group Inc. 2013
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84% trust their friends 84% act
© PS2 Media Group Inc. 2013
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3x – 9x higher conversion with content Unique content
© PS2 Media Group Inc. 2013
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Content needs to be deep and rich to be relevant
Google Hummingbird
© PS2 Media Group Inc. 2013
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Content marketing is top priority for marketers
Adobe digital intelligence briefing
© PS2 Media Group Inc. 2013
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Marketing Impact
© PS2 Media Group Inc. 2013
Engage
Trust
Passive
Traditional
UGC
SoMe
Doubt
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the content for your content marketing
© PS2 Media Group Inc. 2013
From the consumers
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Rights Managed Authentic
With rewards Real time
© PS2 Media Group Inc. 2013
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Scoopshot App A camera with meaning
© PS2 Media Group Inc. 2013
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Scoopshot App
© PS2 Media Group Inc. 2013
Capture content price & send photos Receive tasks View and respond to tasks Share View streams, and learn
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Media store For Scoopshot Subscribers
© PS2 Media Group Inc. 2013
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Media store
© PS2 Media Group Inc. 2013
Manage content, video, tasks, widgets, authenticity, account Buy & Reward Photos, videos, mobile & Freelance photographers
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Pro Assign Freelance photographers in minutes
© PS2 Media Group Inc. 2013
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Scoopshot.com The first public on demand photo service in the market
© PS2 Media Group Inc. 2013
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Scoopshot.com
© PS2 Media Group Inc. 2013
Create Tasks Buy & Reward Manage widgets Pay per Task
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The Crowd 345,000 mobile photographers at your fingertips
© PS2 Media Group Inc. 2013
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Let’s make it relevant Cases
© PS2 Media Group Inc. 2013
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“MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data
Media
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Today I quit smoking Media
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Your Heineken moment 795 photos
Engagement:
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Heineken moment
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Prettiest smile in Sweden City Dental
Engagement:
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Lumia 1020 launch Dim-light photos
Blog
Content Marketing:
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Lumia 1020
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Best cameras, new or old? 1 543 photos
Branding:
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Vogel’s How do you use iPad at home?
Consumer Insight:
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Gannett – USA Today
Fully branded UGC feed for High School Sports content
Content Channel:
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Summary
© PS2 Media Group Inc. 2013
SCOOPSHOT.COM Open Platform
Create Tasks
Engage Crowd Get Content
MEDIA STORE Subscription Based
Fully manage the
crowd, your tasks, and content
PRO Part of Media Store
Assign Freelance
photographers in minutes
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Engagement 2dot0 From consumers to advocates
© PS2 Media Group Inc. 2013
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Thank you!
© PS2 Media Group Inc. 2013
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