Basics of Google Adwords - What you need to know before your first campaign

Basics of

Adwords targets a large portion of the web – not just search

How does adwords work?

Different types of Ads

Step 1: Research keywords and break them up into Ad Groups

Keywords can be of four types depending on how niche you go

Step 2: Depending on each Ad Group, create multiple ads

Ad Creation also has techniques

Step 3: Ads should be enhanced with Ad Extensions

Location Extension

Call Extension

Sitelinks

Social Extensions

How is Quality Score evaluated?

Keywords need to be optimised for better CTR % Quality Score

Click through rate Ad Relevance Landing Page

Experience

High Ad Relevance with relevant keywords in title, description and link

By using Ad Extensions and higher bids have number one position and better CTR

Step 4: Manage quality score and bid

Relevant Landing page experience relating to the keyword

Just by bidding more, a higher Ad position cannot be received

It’s a continuous process to keep improving

Managing Bids Refining Keywords based on Conversions

Adapting Ads based on response

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