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A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.
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Adwords targets a large portion of the web – not just search
How does adwords work?
Different types of Ads
Step 1: Research keywords and break them up into Ad Groups
Keywords can be of four types depending on how niche you go
Step 2: Depending on each Ad Group, create multiple ads
Ad Creation also has techniques
Step 3: Ads should be enhanced with Ad Extensions
Location Extension
Call Extension
Sitelinks
Social Extensions
How is Quality Score evaluated?
Keywords need to be optimised for better CTR % Quality Score
Click through rate Ad Relevance Landing Page
Experience
High Ad Relevance with relevant keywords in title, description and link
By using Ad Extensions and higher bids have number one position and better CTR
Step 4: Manage quality score and bid
Relevant Landing page experience relating to the keyword
Just by bidding more, a higher Ad position cannot be received
It’s a continuous process to keep improving
Managing Bids Refining Keywords based on Conversions
Adapting Ads based on response
[email protected] and + 91 44 42065648www.socialbeat.in
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