View
282
Download
3
Category
Preview:
Citation preview
#APPNEXUSSUMMIT
Saving the InternetBrian O’Kelley, CEO & Co-Founder, AppNexus
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
VERIFICATION
AD LOAD
AD BLOCKERS
VIRTUOUS CYCLE
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
Increase marketer trust and ad effectiveness
3 PROBLEMS TO SOLVE1
2
3
Improve user experience
Increase publisher monetization
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
3 PROBLEMS TO SOLVE1
2
3
Increase marketer trust and ad effectiveness
Improve user experience
Increase publisher monetization
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
3 PROBLEMS TO SOLVE1
2
3
Increase marketer trust and ad effectiveness
Improve user experience
Increase publisher monetization
WE CAN SOLVE THIS
2 Compress the supply chain
1 Reduce latency
3 Data science
Recommended