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Latest company profile for our Digital Marketing services
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Company Profile
Last updated 24 July 2014
Author: Pauline Pangan Date: 11 August 2014
Build a smarter customer journey.
1. About Us 2. A Proven Formula 3. Nuts and Bolts 4. Pricing 5. Contact
Our Agenda
What do we do?
We do Digital Marketing for medium sized businesses in Australia and NZ. Founded in 2011 by a Kiwi and a Filipina, and backed by an Australian angel. Our company is based in Manila, Philippines, so that we can provide a high quality service and more value for money.
h2p://vimeo.com/55837627
Robin Leonard, CEO & Co-Founder Kiwi, Ex-IBM. Expert in Social Media, CRM, Analytics and SEO.
Pauline Pangan, Founder Filipina, online marketer and serial entrepreneur.
Whilfred De Guzman, Partner and Head of Consulting Specializes in social media customer service,and playbook design.
Why outsource to the Philippines? A look behind the logo. Our clients.
Here are 8 great reasons! 1. You get more bang for your buck 2. English is taught in schools 3. Filipinos are culturally very
westernized 4. 95.9% literacy rate 5. Massive skills pool to pick from 6. The government is stable and GDP
growth is rocketing at 7.5% 7. The government gives us tax
incentives for outsourcing 8. Legal and financial system is
American
We are authorized service partner and reseller in Asia for Salesforce ExactTarget MarkeMng Cloud
About Us
1. About Us 2. A Proven Formula 3. Nuts and Bolts 4. Pricing 5. Contact
Our Agenda
A Proven Formula
There are many ways to drive traffic and convert leads. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world.
3. Social Lead Generation
2. Content Marketing
1. Website Optimization
We will build a list of potenMal customers for you.
We will regularly create and share high quality content.
We will help you make your website awesome.
+ +
Strategy
Our strategy is proven successful in generating leads and increasing organic search traffic.
Social
3. Content Marketing
Website Optimization For Conversions
We will build a list of potenMal customers for you.
We will regularly create and share high quality content.
+
Referral
Content Marketing
Social, Blog and Email.
Social Lead Generation
LinkedIn and Twitter
Strategy 1
Traffic Source Landing Page
Organic
Strategy 2
Strategy 3
Strategy 1
Website Optimization
For Search
Leads
$$$ Sales
}
Strategy 1: Website Optimization
We will work closely with your current website agency to make your website awesome.
Our Approach: • Complete SEO and CRO Audit of your website, with
clear recommendations • We will project manage the web agency to complete
all the required fixes • Setup Google Analytics with a custom dashboard
and weekly reports that go straight to you • Setup Google Webmaster Tools • Setup keyword rank tracking and reporting • Every two weeks we will check the health of your
website Don’t have a web agency? Here are your options: 1. Recruit a full-time website developer in the Philippines for
AUD $2,500/month, OR 2. We can refer you to several awesome web agencies in the
Philippines.
Strategy 2: Content Marketing
To become the authority on a topic, you need to create unique content around it then tell the world.
We want to be the Authority in:
• What is your product? • How does it compare with other products? • Where can you buy your product? • How can I use your product? • How much does your product cost?
We should create these Content Types:
• Video • Blog • Infographics/Images • Social Media • Site content
And Seed it across these channels: • Blog • Email • YouTube • LinkedIn • Facebook
• Twitter • Google+
Strategy 3: Social Lead Generation
We will use social media to find and reach out to potential customers, then say “hello”
Objectives 1. Create a list of potential customers 2. Create awareness of your business 3. Drive traffic to Landing Pages Reporting Dashboard We will setup a Google Document to track all your leads and our progress. We can also work with your CRM system if you give us access. Personal LinkedIn page We will act on your behalf based on agreed scripts to reach out to people in your voice.
Twitter page We will be active in Twitter on your behalf, listen for sales opportunities, and reach out to potential customers proactively.
B2B Case Study: Evac Services
Evac Services is an Australian Safety and Evacuation consulting and services company.
Challenge: They wanted more Sales. What we did: • LinkedIn Selling • 2x blogs per week • Website optimization Results (after 6 months): • 126 qualified sales leads generated • 1,281 prospects generated • 449 personalized InMail messages sent • 116 replies to InMail messages (26% conversion!) • 1,865 LinkedIn profile views • 1,016 new LinkedIn connections
1. About Us 2. A Proven Formula 3. Nuts and Bolts 4. Pricing 5. Contact
Our Agenda
Like any partnership we will take time to learn your business and test what will work for you.
Kick-Off Schedule
Phase 1: TesMng / OpMmizaMon
Phase 2: Content & Community Building and Playbook DocumentaMon
Phase 3: Live Service / Ongoing Retainer
Playbook
4-6 weeks
Phase 0: MobilizaMon
1 month
2 months
9 months
0. We need 4-6 weeks to ensure we have the team in place and all your assets setup.
1. During this time we will play around with various strategies to see what works
2. Focus on building a large community ready to activate
3. After we have normalized we formalize the playbook and continue our delivery as BAU.
Our relationship doesn’t need to be complicated. Client Dashboard (Google Doc) • Website results • Social media results • Blog calendar • Contacts and Leads
Customer Success Manager
SEO Specialist Community Specialist
Content Manager
Artist Freelance Creators
Reporting Specialist
You.
Us.
Let’s meet weekly
Via Skype or GoToMeeting
Your Team
Quality is usually the first concern when companies consider outsourcing. We take it very seriously! Client Dashboard (Google Doc) • Website results • Social media results • Blog calendar • Contacts and Leads
Our Quality Process
7 Reasons We Can Be Trusted: 1. We allocate a “Customer Success Manager” to all our
clients 2. We setup a “Client Dashboard” in Google Docs that
tracks all work done, website results/KPIs, campaign schedules and approvals, and the editorial calendar
3. We do Blog QA Scoring (e.g. grammar, internal/external links, wordcount, title etc)
4. We run Weekly Meetings with our clients and ask for feedback
5. We build a Social Media Playbook hosted online and editable by both parties
6. We provide Weekly Reporting on website and social media performance, emailed directly to clients
7. We are the Authorized Reseller and Services Partner for Salesforce Marketing Cloud across ASEAN
Ensure a consistent approach to social media across your organization.
The Playbook
Please read our blog “What is a Social Media Playbook?”
What is in a Playbook? • Objectives, Metrics and Reporting • SLAs • Roles & Responsibilities • Customer Personas • Content Strategy • Channel Strategy • Listening Keywords • Crisis Management Process
If you ask Google about Social Media Playbooks, they will refer you to us.
Social Media Report Includes: • Impressions, Interactions
and Followers • Follower demographics and
locations • Performance of social
advertising campaigns • Advertising spend report
Social Listening Report Includes: • Brand mentions • Competitor mentions • Crisis and brand
sentiment monitoring • Industry insights
Website Report Includes: • Traffic and Conversions per
Channel • SEO and CRO Issues and
Actions • Heatmap Report to identify
usability opportunities
There is a lot to keep track of in online marketing.
Client Dashboard Includes: • Work tracking • Editorial Calendar • Website metrics & KPIs • Social metrics & KPIs • Contacts & Leads • Campaign Approvals
Reporting
Our Secret Sauce
We are committed to meeting the following SLAs:
Service Commitment
Social Page Response Hours 10am-6pm Mon-Fri Responses required outside this window will completed on the next working day
Social Page Response SLA Within 3 hours
Social Post Scheduling 7 days per week
Social Media Report Sent weekly
Website Report Sent monthly
Client Dashboard Updated weekly
Social Listening Report Optional
Service Level Agreement
Before we will start, we need to agree and document the rules around what to do in a crisis. Client Dashboard (Google Doc) • Website results • Social media results • Blog calendar • Contacts and Leads
Green: Example: “I can’t login, how do I reset my password?” Action: AllFamous are empowered to respond
Amber: Example: “nobody answered the phone when I rang, please call back!!!?” Action: Seek internal approval from Customer Success Manager
Red: Example: “You ripped me off! I want a refund scumbags!!!” Action: Alert client (following an escalation tree) immediately before taking action.
Crisis Management
B2C Case Study: Megaworld
Megaworld is one of the largest property development companies in the Philippines. They had no online marketing and asked for us to help.
Challenge: They had no website or social presence. What we did: • Website optimization • 2x blogs per week • Social media marketing. Results (after 6 months): • 65 sales leads generated • 58,121 unique people have visited your website • 451,922 pages have been viewed • Social media contributed to 63% of all website traffic • 23.3 million impressions • 229,000 unique impressions • 245,500 interactions (likes, comments, shares) • 21,500 social media fans
6 month organic traffic growth
1. About Us 2. A Proven Formula 3. Nuts and Bolts 4. Pricing 5. Contact Us
Our Agenda
Presented by
SERVICE BASIC BUSINESS PRO Customer Success Manager Weekly Customer Success Call Weekly Customer Success Call Weekly Customer Success Call
Social Page Management Facebook, Twitter, Google+ Facebook, Twitter, LinkedIn, Google+ Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest
Social Posts • 2-3 posts per day • 10 Tweets/day
• 2-3 posts per day • 20 Tweets/day
• 2-3 posts per day • 30 Tweets/day
Social Lead Generation 20 interactions/day 30 interactions/day 50 interactions/day
Blog Creation 1 Blog / week 3 Blogs / week 5 Blogs / week
Email Marketing 1 per month 2 per month 1 per week
Social Media Artworks 2 images per week • 5 images per week • 7 images per week
Website Optimization • Monthly Website Audit (SEO/CRO) • Project Management of Website
Vendor to fix all issues • Page optimization
• Weekly Website Audit (SEO/CRO) • Project Management of Website
Vendor to fix all issues • Page optimization
• Weekly Website Audit (SEO/CRO) • Project Management of Website Vendor to
fix all issues • Page optimization
Reporting • Client Dashboard • Weekly and Monthly Website/Social
Reports
• Client Dashboard • Weekly and Monthly Website/Social
Reports • Monthly social listening report
• Client Dashboard • Weekly and Monthly Website/Social
Reports • Weekly social listening report
RECOMMENDED PRICE $3,950/mo $5,950/mo $7,950/mo
Paid Advertising (Recommended Additional Spend) + $1,000 ads + $3,000 ads + $5,000 ads
Digital Marketing Packages
Strategy
Our strategy is proven successful in generating leads and increasing organic search traffic.
Social
3. Content Marketing
Website Optimization For Conversions
We will build a list of potenMal customers for you.
We will regularly create and share high quality content.
+
Referral
Content Marketing
Social, Blog and Email.
Social Lead Generation
LinkedIn and Twitter
Strategy 1
Traffic Source Landing Page
Organic
Strategy 2
Strategy 3
Strategy 1
Website Optimization
For Search
Leads
$$$ Sales
}
A Proven Formula
There are many ways to drive traffic and convert leads. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world.
3. Social Lead Generation
2. Content Marketing
1. Website Optimization
We will build a list of potenMal customers for you.
We will regularly create and share high quality content.
We will help you make your website awesome.
+ +
1. About Us 2. A Proven Formula 3. Nuts and Bolts 4. Pricing 5. Contact Us
Our Agenda
Presented by
Contact Us
www.allfamous.com
Pauline Pangan Founder, AllFamous Digital
paulinepangan pau_allfamous
+639199926870 pauline@allfamous.com
www.allfamous.com
jeypss
Questions?
Last updated 24 July 2014
Presented by
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