AllFamous Digital Marketing Company Profile v1.5

Company Profile

Author: Pauline PanganDate: 11 August 2014

Build a smarter customer journey.

1. About Us2. A Proven Formula3. Nuts and Bolts4. Pricing5. Contact

Our Agenda

What do we do?

We do Digital Marketing for medium sized businesses in Australia and NZ.Founded in 2011 by a Kiwi and a Filipina, and backed by an Australian angel. Our company is based in Manila, Philippines, so that we can provide a high quality service and more value for money.

http://vimeo.com/55837627

Robin Leonard, CEO & Co-FounderKiwi, Ex-IBM. Expert in Social Media, CRM, Analytics and SEO.

Pauline Pangan, FounderFilipina, online marketer and serial entrepreneur.

Whilfred De Guzman, Partner and Head of ConsultingSpecializes in social media customer service,and playbook design.

Why outsource to the Philippines? A look behind the logo. Our clients.

Here are 8 great reasons!1. You get more bang for your buck2. English is taught in schools3. Filipinos are culturally very

westernized4. 95.9% literacy rate5. Massive skills pool to pick from6. The government is stable and

GDP growth is rocketing at 7.5%7. The government gives us tax

incentives for outsourcing8. Legal and financial system is

American

We are authorized service partner and reseller in Asia for Salesforce ExactTarget Marketing Cloud

About Us




Our Agenda

A Proven Formula

There are many ways to drive traffic and convert leads. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world.

3. Social Lead Generation

2. Content Marketing

1. Website Optimization

We will build a list of potential customers for you.

We will regularly create and share high quality content.

We will help you make your website awesome.

+ +

Strategy

Our strategy is proven successful in generating leads and increasing organic search traffic.

SocialWebsite

Optimization For Conversions

Referral

ContentMarketing

Social, Blog and Email.

Social Lead Generation

LinkedIn and Twitter

Strategy 1

Traffic SourceLanding Page

Organic

Strategy 2

Strategy 3

Email

Strategy 1

Website Optimization

For Search

Leads

$$$ Sales

}

Strategy 1: Website Optimization

We will work closely with your current website agency to make your website awesome.

Our Approach:• Complete SEO and CRO Audit of your website,

with clear recommendations• We will project manage the web agency to

complete all the required fixes• Setup Google Analytics with a custom dashboard

and weekly reports that go straight to you• Setup Google Webmaster Tools• Setup keyword rank tracking and reporting• Every two weeks we will check the health of your

website

Don’t have a web agency? Here are your options:1. Recruit a full-time website developer in the Philippines for

AUD $2,500/month, OR2. We can refer you to several awesome web agencies in the

Philippines.

Strategy 2: Content Marketing

To become the authority on a topic, you need to create unique content around it then tell the world.

We want to be the Authority in:• What is your product?• How does it compare with other products?• Where can you buy your product?• How can I use your product?• How much does your product cost?

We should create these Content Types:• Video• Blog• Infographics/Images• Social Media• Site content

And Seed it across these channels:• Blog• Email• YouTube• LinkedIn• Facebook

• Twitter• Google+

Strategy 3: Social Lead Generation

We will use social media to find and reach out to potential customers, then say “hello”

Objectives1. Create a list of potential customers2. Create awareness of your business3. Drive traffic to Landing Pages

Reporting DashboardWe will setup a Google Document to track all your leads and our progress. We can also work with your CRM system if you give us access.

Personal LinkedIn pageWe will act on your behalf based on agreed scripts to reach out to people in your voice.

Twitter pageWe will be active in Twitter on your behalf, listen for sales opportunities, and reach out to potential customers proactively.

B2B Case Study: Evac Services

Evac Services is an Australian Safety and Evacuation consulting and services company.

Challenge: They wanted more Sales.

What we did: • LinkedIn Selling• 2x blogs per week• Website optimization

Results (after 6 months):• 126 qualified sales leads generated• 1,281 prospects generated• 449 personalized InMail messages sent• 116 replies to InMail messages (26% conversion!)• 1,865 LinkedIn profile views• 1,016 new LinkedIn connections


Our Agenda

Like any partnership we will take time to learn your business and test what will work for you.

Kick-Off Schedule

Phase 1:Testing / Optimization

Phase 2:Content & Community Building and Playbook Documentation

Phase 3:Live Service / Ongoing Retainer

Playbook

4-6 weeks

Phase 0:Mobilization

1 month

2 months

9 months

0. We need 4-6 weeks to ensure we have the team in place and all your assets setup.

1. During this time we will play around with various strategies to see what works

2. Focus on building a large community ready to activate

3. After we have normalized we formalize the playbook and continue our delivery as BAU.

Our relationship doesn’t need to be complicated.

Client Dashboard (Google Doc)• Website results• Social media results• Blog calendar• Contacts and Leads

Customer Success Manager

SEO SpecialistCommunity Specialist

Content Manager

ArtistFreelance Creators

Reporting Specialist

You.

Us.

Let’s meet weekly

Via Skype or GoToMeeting

Your Team

Quality is usually the first concern when companies consider outsourcing. We take it very seriously!


Our Quality Process

7 Reasons We Can Be Trusted:

1. We allocate a “Customer Success Manager” to all our clients

2. We setup a “Client Dashboard” in Google Docs that tracks all work done, website results/KPIs, campaign schedules and approvals, and the editorial calendar

3. We do Blog QA Scoring (e.g. grammar, internal/external links, wordcount, title etc)

4. We run Weekly Meetings with our clients and ask for feedback

5. We build a Social Media Playbook hosted online and editable by both parties

6. We provide Weekly Reporting on website and social media performance, emailed directly to clients

7. We are the Authorized Reseller and Services Partner for Salesforce Marketing Cloud across ASEAN

Ensure a consistent approach to social media across your organization.

The Playbook

Please read our blog “What is a Social Media Playbook?”

What is in a Playbook?• Objectives, Metrics and Reporting• SLAs• Roles & Responsibilities• Customer Personas• Content Strategy• Channel Strategy• Listening Keywords• Crisis Management Process

If you ask Google about Social Media Playbooks, they will refer you to us.

http://allfamous.com/social/what-is-a-social-media-playbook/

Social Media Report

Includes:• Impressions, Interactions

and Followers• Follower demographics

and locations• Performance of social

advertising campaigns• Advertising spend report

Social Listening ReportIncludes:• Brand mentions• Competitor mentions• Crisis and brand

sentiment monitoring• Industry insights

Website Report

Includes:• Traffic and Conversions per

Channel• SEO and CRO Issues and

Actions• Heatmap Report to identify

usability opportunities

There is a lot to keep track of in online marketing.

Client DashboardIncludes:• Work tracking• Editorial Calendar• Website metrics &

KPIs• Social metrics & KPIs• Contacts & Leads• Campaign Approvals

Reporting

Our Secret Sauce

We are committed to meeting the following SLAs:

Service Commitment

Social Page Response Hours 10am-6pm Mon-FriResponses required outside this window will completed on the next working day

Social Page Response SLA Within 3 hours

Social Post Scheduling 7 days per week

Social Media Report Sent weekly

Website Report Sent monthly

Client Dashboard Updated weekly

Social Listening Report Optional

Service Level Agreement

Before we will start, we need to agree and document the rules around what to do in a crisis.


Green:Example: “I can’t login, how do I reset my password?”Action: AllFamous are empowered to respond

Amber:Example: “nobody answered the phone when I rang, please call back!!!?”Action: Seek internal approval from Customer Success Manager

Red:Example: “You ripped me off! I want a refund scumbags!!!”Action: Alert client (following an escalation tree) immediately before taking action.

Crisis Management

B2C Case Study: Megaworld

Megaworld is one of the largest property development companies in the Philippines. They had no online marketing and asked for us to help.

Challenge: They had no website or social presence.

What we did: • Website optimization• 2x blogs per week• Social media marketing.

Results (after 6 months):• 65 sales leads generated• 58,121 unique people have visited your website• 451,922 pages have been viewed• Social media contributed to 63% of all website traffic• 23.3 million impressions• 229,000 unique impressions• 245,500 interactions (likes, comments, shares)• 21,500 social media fans

6 month organic traffic growth

1. About Us2. A Proven Formula3. Nuts and Bolts4. Pricing5. Contact Us

Our Agenda

Presented by

SERVICE BASIC BUSINESS PRO

Customer Success Manager

Weekly Customer Success Call Weekly Customer Success Call Weekly Customer Success Call

Social Page Management

Facebook, Twitter, Google+, LinkedIn Facebook, Twitter, LinkedIn, Google+Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest

Social Posts • 2-3 posts per day• 10 Tweets/day

• 2-3 posts per day• 20 Tweets/day

• 2-3 posts per day• 30 Tweets/day

Social Lead Generation 30 interactions/day 30 interactions/day 50 interactions/day

Blog Creation 1 Blog / week 3 Blogs / week 5 Blogs / week

Email Marketing 1 per month 2 per month 1 per week

Social Media Artworks 2 images per week • 5 images per week • 7 images per week


• Monthly Website Audit (SEO/CRO)• Project Management of Website

Vendor to fix all issues• Page optimization

• Weekly Website Audit (SEO/CRO)• Project Management of Website

Vendor to fix all issues• Page optimization

• Weekly Website Audit (SEO/CRO)• Project Management of Website Vendor

to fix all issues• Page optimization

Reporting• Client Dashboard• Weekly and Monthly Website/Social

Reports

• Client Dashboard• Weekly and Monthly Website/Social

Reports• Monthly social listening report

• Client Dashboard• Weekly and Monthly Website/Social

Reports• Weekly social listening report

RECOMMENDED PRICE $3,950/mo $5,950/mo $7,950/mo

Paid Advertising (Recommended Additional Spend)

+ $1,000 ads + $3,000 ads + $5,000 ads

Digital Marketing Packages

Strategy

Our strategy is proven successful in generating leads and increasing organic search traffic.

SocialWebsite

Optimization For Conversions

Referral

ContentMarketing

Social, Blog and Email.

Social Lead Generation

LinkedIn and Twitter

Strategy 1

Traffic SourceLanding Page

Organic

Strategy 2

Strategy 3

Email

Strategy 1


For Search

Leads

$$$ Sales

}

A Proven Formula

There are many ways to drive traffic and convert leads. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world.

3. Social Lead Generation

2. Content Marketing

1. Website Optimization

We will build a list of potential customers for you.

We will regularly create and share high quality content.

We will help you make your website awesome.

+ +

1. About Us2. A Proven Formula3. Nuts and Bolts4. Pricing5. Contact Us

Our Agenda

Presented by

Contact Us

Daynes LimsonBusiness Development ManagerAllFamous Digital

+63917.855.6658

www.allfamous.com

[email protected]

dayneslimson

Questions?

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