Africa Business Communities general 072014

Africa A

B Business

C Communities

Africa Business Communities Marc Stubbé – Bas Vlugt 1 January 2015

1. Africa Rising

2. Africa Business Communities

3. Marketing Communications 1. Africa Business Communities Site

2. Africa Online Marketing

3. Africa Press List

4. Events

5. Custom media

6. Market Research

7. Recruitment

Content

1. Africa Rising

The economy of most African countries will grow by more than 6% per year for the next 5 years. [The Economist, March 28, 2013]

Africa knows different places and paces

2 January 2015 Africa Business Communities General 5

2. Africa Business Communities

Africa Business Communities is a Digital B2B Publisher that enables

companies and organizations to connect with African Business

Professionals.

Africa Business Communities supports doing business in Africa by events, custom media productions (content marketing) and market

research.

Our Services

Marketing and Communication

• www.africabusinesscommunities.com

• www.africaonlinemarketing.com

• www.africapresslist.com

• www.africanewsmonitoring.com*

• Events (tailor made)

• Content Marketing (tailor made)

Market Research

• www.africabusinesspanel.com

• www.africaresearchtools.com*

• Africa PMI

Recruitment

• www.headhuntersinafrica.com

• www.africajobbrokers.com*

2 January 2015 Presentation name 8

* To be launched soon

We are social

2 January 2015 Presentation name 9

We are the biggest African player in the world on Linkedin!

nr 6 of Top 10 LinkedIn

groups members

1 Africa Oil & Gas Industry 78.136

2 Africa Import Export Trading 54.547

3 Lagos Business Club 44.814

4 Africa - All things business 41.963

5 Nigeria Oil and Gas Opportunity Network 30.441

6 Africa Banking 29.197

7 South African Business Network 29.051

8 Oil & Gas Jobs Africa 27.999

9 Africa Job Brokers 27.546

10 Africa ICT 26.551

2 January 2015 Presentation name 10

•More than 180 well segmented groups •26 of top 50 •Fastest growth •CEO groups with selective admission

Our Wake-up Call

11

-

50

100

150

200

250

300

350

400

1

2

3

4

5

6

Membership Growth at Africa Business Communities

ABC with own online community ABC with LinkedIn community

We started with our own social

communities, but soon ditched it when

we saw the network power of

LinkedIn.

3. Marketing & Publishing

2 January 2015 Presentation name 13

Marketing and Communication

• www.africabusinesscommunities.com

• www.africaonlinemarketing.com

• www.africapresslist.com

• www.africanewsmonitoring.com*

• Events (tailor made)

• Content Marketing (tailor made)

2 January 2015 Presentation name 14

3.1. Advertising on www.africabusinesscommunities.com

Creation of the Banner is for free!

2 January 2015 Presentation name 15

3.2. Africa Online Marketing

2 January 2015 Presentation name 16

3.2. Africa Online Marketing

B2B as core but also able to service with B2C campaigns

The most advanced knowledge about digital media campaigns applied to campaigns in African countries

Very experienced in Social Media

Google AdWords Certified Partner

2 January 2015 Presentation name 17

3.3. Africa Press List

2 January 2015 Presentation name 18

Features

2 January 2015 Presentation name 18

User - Clients

•We have priced the press release

sent to an journalist by way of

credits. As such, we offer you a

more efficient use supported by

differentiated campaign lists and

avoid “send all” actions.

•You always control the number of

journalists that are included in the

press list and therewith you control

the costs of distributing your press

release. We think that a better

segmented distribution list is in the

interest of all parties anyway

Budget

•Press release distribution to more

than 7,000 journalists throughout

Africa

•Integrated with social media:

including LinkedIn group

publication, Facebook and Twitter

distribution

•Africa Business Communities

holds 25 of the 50 biggest LinkedIn

groups focused on Africa in which

you can easily post your message

(see

http://www.africabusinesscommuni

ties.com/africa-business-

communities-LinkedIn-groups.html

•All press releases are published

on the blog of Africa Business

Communities and redistributed to

other online channels

• Use templates to draft your press

releases

•Create your own distribution lists

you can re-use

•Integrated with social media:

including LinkedIn group publication,

•Besides regions and specific

countries, use more than 30

thematic categories to select

journalists and media titles

•Use different media categories to

select journalists

•Add own email addresses of

journalists

•Keep a history of your press

releases sent out

Reach Tools

2 January 2015 Presentation name 19

Features

2 January 2015 Presentation name 19

•Additional features

•Client management features for parties that send out press releases on

behalf their clients

•Dashboards and overview separated per client

•Credits per client

•Press releases per client

•Templates per client

•Address lists per client

Organizations using the APL for their Clients Journalists

•Easy registration with social login

•Get the press releases you want to receive

•Complete and control your profile information yourself

•Users can search your profiles and contact you for commercial

assignments

•Users can contact you through a form and do not have access to your

email-address

•Block specific users/senders if you do not want to receive press

releases from them

4. ABC and Events

Example Event CEO networking in Accra

2 January 2015 Presentation name 21

Online converts into offline (Ghana, Accra)

2 January 2015 Presentation name 22

New Event, 2015, in Kigali, Rwanda

We can organize B2B events in Africa for any party

Could be an event with a theme, or just an informal networking event

Could be small scale theme dinners or large scale seminars

We can help you with traffic to your events

We work together with local partners

2 January 2015 Presentation name 23

5. Customer Media Content Marketing

We understand content marketing

2 January 2015 Presentation name 25

Scalability (Automation)

User Engagement (Customization)

Ad

vert

isin

g (

Fo

rmat)

Co

nte

nt (M

ark

etin

g)

Native

Advertising

Matrix

Effective

Contextual

Advertising Branded Content

Advertorials Sponsored Texts

© 2013 DraganVaragic.com

The added value of branded content

2 January 2015 Presentation name 26

Trustworthy and

reliable

Great

entertainment

value

Consumers

enjoy reading it

The brand

consideration

grows

Brand

awareness is the

basis for

effective

branded content

Content Marketing

We can produce, organize, curate and aggregate content concerning different B2B themes for one or more countries

We can drive relevant traffic to platforms with specific themes and increase conversion into desired actions

We can integrate your channels with social media, among others by using our 180 segmented LinkedIn groups

We can create newsletters and distribute them to your relevant target group

2 January 2015 Presentation name 27

Example of the content marketing product “the

Chance” made for Nike, co-production with our

partner Africa Interactive

We can create directories for different themes (example I)

2 January 2015 Presentation name 28

We can create directories for different themes (example II)

2 January 2015 Presentation name 29

30

Content

It is complex

Many channels

Many voices

But we have found our way for you

6. Market Research

2 January 2015 Presentation name 32

Market Research

• www.africabusinesspanel.com

• www.africaresearchtools.com*

• Africa PMI

Strong need for reliable data on Africa’s development

2 January 2015 Presentation name 33

Government statistics does not provide for a real picture

Jerven, a professor at Simon Fraser

University in Canada:

many of the numbers which are circulated in

official documents, outside assessments and

the media are wrong.

“Many economic activities are unrecorded.

With much of its economies informal, many

African countries have richer citizens than

statistics indicate.

Shanta Devarajan, Chief Economist for the

Africa Region of the World Bank, speaks

about the urgent need to address the

shortcomings of development statistics...

2 January 2015 Presentation name 34

What is the alternative?

Africa Business Panel – Online market research

2 January 2015 Presentation name 35

14,000

7. Recruitment

2 January 2015 Presentation name 37

Recruitment

• www.headhuntersinafrica.com

• www.africajobbrokers.com*

Headhuntersinafrica.com

Our members at Africa Business Communities say that it is difficult to find the right high-level candidates to match the rise.

We would like to help effectively connecting companies in need for highly qualified talents with the executive search firms that are best equipped to find them.

Are you a top level headhunter or executive recruitment firm with activities in Africa? Then get your firm listed at HeadhuntersinAfrica.com today and become part of an international network of 1.000+ headhunters!

2 January 2015 Presentation name 38

bas@africabusinesscommunities.com

marc@africabusinesscommunities.com