9 Tools & Tips to Drive Content Marketing Results

Ian Cleary

9Tools and TipsDRIVE CONTENT

to

MARKETING RESULTS

GIVES YOU DIRECTION

STRATEGYTOOLS

HELP YOU GET THERE

but

quicker

Half the solution to any problem

lies in defining it

Dr Phil

You want more traffic to new content

1

Check its popularity with InboundWriterHelps you determine the success of your topics before you put pen to paper

www.InboundWriter.com

InboundWriter - Check the competitionSee what the competition is like and where you come in the pecking order!

www.InboundWriter.com

InboundWriter – Focus on your main keywords

Helps you refine your title even further by focusing on the most important terms

www.InboundWriter.com

Example Post

www.InboundWriter.com

Most people don’t see your content

2

Most of Your Audience Doesn’t See Your Content

Because most of them are not even logged on

Schedule out sharing at regular intervals using Cision

Select one (or more) networks, customize the messaging for each and then schedule out the

posts (in 5 minute increments) or send out

immediatelywww.cision.com/us/social-software

Resharing Content

• 3 Retweets14th Feb

• 5 Retweets17th Feb

• 4 Retweets23rd Feb

• 6 Retweets26th Feb

Twitter Followers are not Growing quickly enough

3

Use Social Quant to build targeted followers

www.SocialQuant.com

Use Social Quant to build targeted followers

www.SocialQuant.net

Twitter Stats…

www.SocialQuant.net

Not ranking high enough on Google4

AHrefs

Search Google to identify other sites that have similar articles to

yours. Then…

When you find one, use Ahrefs to find sites that link

to this article

www.AHrefs.com

AHrefs

Copy in the URL for the article and click on

Backlinks

These are the sites you can reach out to and convince them to link to

your article instead

www.AHrefs.com

70% of website visitors will never come back

5

Increase Email Signup’s with Exit Intent Popup

www.OptinMonster.com

Always Split Test

1.3% Conversion 2.1% Conversion

www.OptinMonster.com

Opt-ins Specific to a Post

A simple download of the article resulted in nearly

300 new subscribers

If they don’t give their email re-target them…

Web User

Your Website User leaves

Your ad on Facebook

User returns to website and

subscribes

You want to produce more popular content6

Buzzsumo - What’s Trending

www.Buzzsumo.com

Buzzsumo - What’s Popular…

www.Buzzsumo.com

Not tracking enoughabout campaigns

7

Use UTM Codes to Setup Unique Links for your CampaignUrchin Tracking Module (UTM) - for tracking campaigns within Google Analytics

Adds additional information to the a link you are sharing so you can track the results of that link in GA and see which one performs better

Facebook Ad

Facebook Post

Blog PostCampaign:Blog PromotionSource: FacebookMedium: Post

Campaign:Blog PromotionSource: FacebookMedium: Ad

mysite.com/blog-post mysite.com/blog-post

Create unique links that describe where each visitor came from

Use the UTM Builder to Create the Link – Chrome Plugin

The Medium helps you separate your Facebook

traffic Facebook Ads vs normal posts

Example Link…

http://www.razorsocial.com/GA-bounce-rate-reference-guide?utm_source=Facebook&utm_medium=Post&utm_campaign=Blog-Promotion

Monitor Traffic and Conversions in Google Analytics

Don’t know enough about your website visitors8

Understand your visitors using Hotjar

HeatmapUnderstand what users do

on your site (e.g. where they hover and click)

Visitor RecordingsRecordings of real visitor behaviour (clicks, taps,

mouse movements) helps highlight usability issues

Form AnalyticsWhich fields take too long to fill, which are left blank and why do visitors abandon the

form altogetherwww.HotJar.com

Not producing good enoughgraphics9

Canva for Work - Define your Brand Kit

Define a brand style to achieve

consistency across all your

designs

Create templates to speed up your image creation

Create templates to speed up your image creation

Resize your image for multiple platforms all at once

The Problem…

So much to learn It’s changing all the timeYou don’t have time to keep

up to speed on everything

the solution…

What’s included

Monthly Workshop

Lasts 2 hours and will be on a range of

topics

Monthly Roundup Report of trends,

tools, changes to the industry

Private Networking Group

I will be there every day

How to Videos & Templates8 videos and 3

templates every month

Recommended Tool Lists

Negotiated tool discounts

Special Offer

But….

$1 first

month

Become part of the Founders ClubLaunching October 15th

$48 a monthafter thisJoin today and get access to

our Social Media Workshop training video (worth $147) for FREE!

www.razorsocial.com/foundersclub

THANKS !

Keep in contact@IanCleary

www.RazorSocial.com