6 Steps to Content Marketing Success

6 STEPS TO CONTENT MARKETING SUCCESS

Building customer loyalty and awareness through creative content.

61%of consumers are more likely to buy

from a brand that creates custom

content.

rockhousepartners.com

78%of consumers

believe providing compelling content

is an effective way for brands to build

stronger relationships.*

WHAT IS CONTENT MARKETING?

Dale Liszka, Director of Technology*TMG Customer Media

rockhousepartners.com

Drive engagement, boost brand awareness, strengthen customer relationships, increase ticket sales, and establish thought leadership for your brand.

1. SET GOALS

77%of B2C organizations use

content marketing to increase customer

loyalty.*

*Content Marketing Institute

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Build a foundation of data to better understand how to reach your fanbase.

2. IDENTIFY YOUR TARGET AUDIENCE

By conducting audience research,

we increased a client’s social engagement by

290%

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61%of consumers are more likely to buy from a brand that creates custom

content*.

3. DEFINE CONCEPTS & CORE MESSAGES

*Content Marketing Institute

Use data to create original ideas that benefit your target audience. Convey these clear value propositions in messaging that incentivizes customers to act.

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Viral content created for our

clients has increased their social reach by

more than

500%

4. CREATE SHAREABLE CONTENTDevelop original content that your audience finds valuable and worthy of sharing. Enable your fans to spread the word for you!

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Keep it simple. Promote image-based content tied to your core messages on your most popular channels.

5. TELL YOUR STORY SIMPLY

We grew X Games Austin’s

digital audience from

0 to 150,000in one year.

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Personalized content creates

42%more engagement

than generic content*.

We’re not done yet! Regularly analyze and improve your content marketing strategy to stay relevant with your fans. *Hubspot

6. MEASURE, RINSE, REPEAT.

Say hello.

hello@rockhousepartners.com

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