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6 STEPS TO CONTENT MARKETING SUCCESS
Building customer loyalty and awareness through creative content.
61%of consumers are more likely to buy
from a brand that creates custom
content.
rockhousepartners.com
78%of consumers
believe providing compelling content
is an effective way for brands to build
stronger relationships.*
WHAT IS CONTENT MARKETING?
Dale Liszka, Director of Technology*TMG Customer Media
rockhousepartners.com
Drive engagement, boost brand awareness, strengthen customer relationships, increase ticket sales, and establish thought leadership for your brand.
1. SET GOALS
77%of B2C organizations use
content marketing to increase customer
loyalty.*
*Content Marketing Institute
rockhousepartners.com
Build a foundation of data to better understand how to reach your fanbase.
2. IDENTIFY YOUR TARGET AUDIENCE
By conducting audience research,
we increased a client’s social engagement by
290%
rockhousepartners.com
61%of consumers are more likely to buy from a brand that creates custom
content*.
3. DEFINE CONCEPTS & CORE MESSAGES
*Content Marketing Institute
Use data to create original ideas that benefit your target audience. Convey these clear value propositions in messaging that incentivizes customers to act.
rockhousepartners.com
Viral content created for our
clients has increased their social reach by
more than
500%
4. CREATE SHAREABLE CONTENTDevelop original content that your audience finds valuable and worthy of sharing. Enable your fans to spread the word for you!
rockhousepartners.com
Keep it simple. Promote image-based content tied to your core messages on your most popular channels.
5. TELL YOUR STORY SIMPLY
We grew X Games Austin’s
digital audience from
0 to 150,000in one year.
rockhousepartners.com
Personalized content creates
42%more engagement
than generic content*.
We’re not done yet! Regularly analyze and improve your content marketing strategy to stay relevant with your fans. *Hubspot
6. MEASURE, RINSE, REPEAT.
