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LINSEY FRYATTCOMMUNICATIONS
#1 DON’T BE A DICK
THE 10 COMMANDMENTS
OF PR
#1 THOU SHALT NOT
BE A DICK
#2 THOU SHALT KNOW THY KPIS
#3 THOU SHALT KNOW THAT THY PRODUCT IS NOT GOD
#4 UNLESS THOU ART A BEE,
THOU SHALT NEVER BE “CREATING A BUZZ”
#5 THOU SHALT REALISE THAT
THERE’S MORE TO LIFE THAN TECHCRUNCH
#6 THOU SHALT
NOT “SPRAY AND PRAY”
#7 THOU SHALT LOVE THY NEIGHBOUR
#8 THOU SHALT HAVE DATA
#9 THOU SHALT NEVER ASK FOR COPY APPROVAL…
EVER
#10 THOU SHALT NOT
BE A DICK
THOU MAY NOW ASK
QUESTIONS
LINSEY FRYATT l i n sey f ryat t . com
l i n sey@l insey f ryat t . com
EXTRA READING•GUY CLAPPERTON Five reasons you may not see my dra f t
•GUARDIAN NEWSPAPER PR Peep Show
•BEKAH GRANT Confess ions o f an ex Tech Journa l i s t
•MIKE BUTCHER The press re lease i s dead
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