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Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty. Changing consumer preferences - buying branded apparel and fashion accessories, Major boom in retail industry, People shopping at department and discount stores Shopping malls, With rising disposable incomes, Government policy focused on fast-track textile export growth, these all factors have invited and attracted more and more foreign investments into Indian apparel industry
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About the Presenters..
KARTIK50
VISHAL35
PREM46
PRAVIN37
“ Every format has its own set of customers. As urban India’s wealth grows, customers will move from one segment to another and, hopefully, from one of our formats to another."
- The managing director of Trent, one of the biggest names in India’s retailing industry explains segmentation in India
Increase in Global Textile & Apparel Trade
Apparel: Online Indian Consumers Loved The Most
The fascination towards apparel among online users comes as no surprise, as the category was marked as one of the fastest growing e-commerce industry in India back in August 2014.
The emergence of Zovi, Myntra, Jabaong and many more local players compliment the commendable growth.
Days are gone when e-commerce industry in India used to be treated like a ‘man-with-a-plastic-bag’ who wants to touch and feel each and everything personally before reaching to his pocket.
A latest report from Google India reveals that Indian consumers’ confidence in online shopping recorded 128% growth in 2012 compared to mere 40% in 2011.
While in E-Commerce Industry...
E-Commerce Industry in India
“FOR THE COMPLETE MAN”
WHAT WE ARE
NAME RAYMOND INDUSTRY LTD.
Founded 1925
Key person GAUTAM SINGHANIA (M.D & CEO)
Products fabrics, garments, designer wear, denim, cosmetics engineering files & tools, prophylactics and air charter services
REVENUE RS. 1,081.36 crore
MAIN BRANDS 6 OWN AND 4 LICENCING
OUR REACH
Raymond holdings ltd.700 stores
200 cities
Overseas 39 stores
19 types of product
Export in 55 countries
60% market share
2008
1993 NICHE MARKET
1996 1998
2007 2000
CONCENTRATE DIVERSIFICATION
OUR MERCHANDISE
Man• Blazer And
Formals• Casual
Woman• Casual• Formals
Others
• Footwear • Sunglasses• Tie • Deodorants
656 Multi-Brand Outlets (MBO)
50 Exclusive Brand outlets (EBO)
565 Raymond shop
Park avenue reach
Slab Name Annual purchase % Points Validity of points
Silver 0-6,000 2 points for every Rs.100For a period of 365 days from the date of purchase
Gold 6,000-14,000 3 points for every Rs.100For a period of 365 days from the date of purchase
Platinum >14,000 4 points for every Rs.100For a period of 365 days from the date of purchase
Apparel Brands Of madura fashion & lifestyle
(aditya birla nova group)
• Louie Philippe• Peter England • Allen Solly• Van Heusen• People• Linen Club
Van huesen
• Established in 1881• Founded by Moses Philips• Invented worlds first collar shirt in 1919• It entered Indian market in 1990• Turn over of 850 crore in 2012• Deepika padukone & John Abraham • Gift card
Product Range• Mens • Van Heusen shirt Trousers blazers
• Van Heusen Sports shirt t shirt jeans chinos
• V. Dot Shirt Trousers Jackets
• Add onns : belts , sunglass, wallets, shoes,
tie, socks, etc
Womens
Van Heusen• Shirts • Trousers• Tops • One piece• Foot wear• Hand bags • Belts• Clutches• Sunglasses
Distribution centers
• More Than 1300+ Exclusive Business Outlets India• More Than 300+ Departmental Stores Like
Lifestyle, Stopper Stop, Pantaloon Etc.• Trendin.Com For On Line Shopping• Exclusive Van Heusen Women's Store With
Complete Product Range.• Availabe on online stores like myntra, flipkart etc.
Customer loyalty program
• Power club It is a membership and rewards programs for loyal customer
3 levels of membership
• You earn 7 points for every RS100 spentGold
• You earn 5 points for every Rs 100 spentsilver
• You earn 3 points for every RS 100 spentclassic
“Fashion for corporate “
“Most fashionable professional” campaign on linkedIn
• Login through your linked in credentials.• month-long campaign• users were able to nominate up to 10 connections from their
network• Top 10 nominate people will get voucher worth 25k • And those who participated in this campaign will get
voucher worth RS 500
Result of such campaign
• Reach of over 1.5 million LinkedIn users. • significant brand awareness• media buzz that it generated to amplify the Van Heusen
brand voice• Elected as Top 8 innovative LinkedIn Marketing campaigns
across the world.(mashable.com)
Swot analysis
Strength
• Premium life style brand for all• World largest seller• Brand awareness• Top celebrities have endorsed• Wide product range• Huge network•Boldness
Weekness
• Not made a mark in accessories segment• Only target below high end customer
Threats
• From other international brand• Local players • Other brand coming up with new pattern•Tough competition in accessory category
Opportunities
• Expand by getting into sport wear category• Traditional wear category
Park avenue Being human Van heusen
PriceMedium High Medium
Range Restricted to one range Wide range
avaibility Available in all medium size mall
Only available in big malls Available in all medium & large size mall
Market shareLow Low high
Loyalty programnormal loyalty program No loyalty program Normal loyalty program
Gift cardNo No No
About Being Human
Association of The Salman Khan
Foundation and Mandhana Industries.
Clothing line with a heart.
The brand was launched in 2012 in
Europe
Product Range
• Apparels• Accessories• Footwear
No. of outlets and Distribution centers
Being Human Clothing is available in more than 14
countries:
• Bahrain, Belgium, Dammam, Doha, France, India,
Jeddah, Jordan, Kuwait, Oman, Pakistan, Riyadh, Spain
and UAE
300 retail and 7 online selling points worldwide including
120 retail and 4 online selling points in India.
Turnover
• The company reported a
Turnover of 145 crores in 2013 – 2014.
• International sales account for 50% of total
turnover.
• The company is expecting 60% growth in
turnover in next 3 years.
SWOT
Internal strength Internal weakness
Strong Brand Name Pricing
Quality of the product
Association with various other brands and BEING an NGO itself.
SWOT
External opportunities External threats
Faster market growth
Add complimentary products Competitors
Add product line
Park avenue Being human Van heusen
PriceMedium High Medium
Range
Wide rangeRestricted to one range Wide range
Availability Available in all medium size mall
Only available in big malls Available in all medium & large size mall
Market shareLow Low high
Loyalty programnormal loyalty program No loyalty program Normal loyalty program
Comparison
Summary
Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty.
Changing consumer preferences - buying branded apparel and fashion accessories
Major boom in retail industry People shopping at department and discount stores
Shopping malls With rising disposable incomes
Government policy focused on fast-track textile export growth
Thank You
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