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Hazel Cosmetics, a new era
Presented to you by the Senior Management Team:Hameda Pajman Maurice van Manen
January 12 2012
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Contents
• Introducing Hazel Cosmetics• Problems• Swot analysis• Sales development• Mission statement• New product• Introducing and promoting Eazy Freezy• Summary
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Hazel Cosmetics
• One of CFT’s market leaders• Tremendous sales decline 1990s• New CEO appointed
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Problems
• Door-to-door sales• Old-fashioned• Little growth and innovation
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Strengths• Quality of products• Experience• Consciousness about problems
Weaknesses (internal)• Door-to-door selling out of
fashion• Little appeal with teenagers and
young women
Opportunities (external)• The ever lowering age of girls
wearing make-up• Greater importance of social
media• Update catalogue and ordering
procedure
Threats (external)• Loss of market share• Loss of relative sales growth
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Sales development
63,3%
36,7%
Global sales 1984
Direct SalesRetail Sales
7%
93%
Global Sales 2011
Direct SalesRetail Sales
Source: Fedstats
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Age categories of our sales
1984 1995 2002 2011$0
$20
$40
$60
$80
$100
$120
$140
$160
40+24 to 4010 to 23
In Billion US Dollars
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Sales and Operating Revenues: 2000-2009Pharmaceuticals, Toiletries, Cosmetics and Sundries Wholesaler-Distributors
Source: Statistics Canada, special tabulation, Annual Wholesale Trade Survey.
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Mission Statement
Hazel makes it possible for every woman to enjoy life to the fullest and make you feel confident enough to climb the highest mountain.
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Our New ProductEaZy FreeZy by HaZel
•Maximum styling gel•Global product•New ingredient•Shine and silky
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New Product Slogan
The secret code of women
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New Logo
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New Advertisement
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Ways of introducing and promoting Hazel
• Ladies nights in Hazel stores• Contracts with Facebook and MySpace• Sponsoring multiple fashion events• New website• ‘’V.I.P.’’ discount card
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Summary
• Old-fashioned• Overwhelming • New strategy and product• New battle plan
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Questions & Comments?
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