The 7 Key Ingredients of Effective Storytelling

Oana Juncu @ojuncu

www.coemerge.com http://oanasagile.blogspot.com/

Key Ingredients of Storytelling

@ojuncu www.coemerge.com

http://oanasagile.blogspot.com/

Our brain is story-wired

Culture is build on stories

Change relies on stories that shape an emerging culture

« If you cannot tell it simply, it means you didn’t

understand it »

The General Relativity Theory

“Gravity is not a force but the geometry of the space-time referential”

The genius is in the story

“If you want your children to be intelligent, read them fairy tales.

If you want them to be more intelligent, read them more fairy tales.”

The General Relativity Theory is

A story in the elevator

Who is it about ?

The Status Quo

The Quest

The Businessman Blues

What holds the hero in the Status Quo ?

The Trigger

“Marry Me?” - photo credits Nagano Tokozaku - Flickr

A Story Is A Passage Rite

The Passage Rite is a set of circles

BA The Groove of “Hope-Action-Delusion/Encouragement-Hope”

The Outcome

Photo credits Metempsyc0se Mata, Flickr

Make It Sticky !

Simple Unexpected Credible

“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -

Make It Sticky !

Concrete Emotional Story

“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -

Simple Unexpected Credible

An insurrection in Paris : 5th and 6th of June 1832 Through the eyes of one Character

Did you get it ?

References

Dan & Chip Heath, “Made To Stick”

Lisa Cron , “Wired for Stories”

Victor Hugo , “Les Miserables” ( “The Mis’ “ )

Thank YOU !

The 7 Key Ingredients of Effective Storytelling

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