Trademarking Your Brand: Taking Your Restaurant from Faceless to Legendary

+1 (778) 869.7281tm@TrademarkFactory.Cahttp://TrademarkFactory.Ca

What business are you in?

1. EVERY successful business protects them.

2. Trademarks are like fire insurance. You never want to actually need it.

3. You wouldn’t let your child go to a battlefield without protection gear and ammo. Or would you?

3 Eternal Truths About Trademarks

What you will learn:

1. What trademarks are and why you need them

2. 7 benefits of trademark registration

3. When you should register your trademarks

4. 8 deadly myths about trademark registration

5. Q&A

6. Free goodies!

Why listen to me?

Author of The Ultimate Insider’s Guide to Intellectual Property.

IP lawyer with 20 years of experience.

Provided legal services to clients ranging from one-man startups to:

Where Can You Get More Info?

1. The Ultimate Insider’s Guide to Intellectual Property: http://ipbook.ca

2. Series of educational cartoons on trademarks: http://trademarkfactory.ca/cartoons

Definition of a Trademark

A trademark is a feature unrelated to the characteristics of your products or services which allows your business to help customers and consumers distinguish your products and services from identical or similar products and services of everyone else.

5 main things to trademark:

1. The name of your restaurant / cafe

2. Names of your dishes

3. Names of your services

4. Logos you use to identify your business, products, or

services

5. Taglines you use to identify your business, products, or

services

3 reasons to trademark:

1. A registered trademark is a very

inexpensive way to minimize

customer confusion

2. A registered trademark is the

best insurance policy against

forced rebranding

3. A registered trademark

has intrinsic value

7 Benefits of Trademark Registration

Protection is FEDERAL

Protection BEFORE use

Presumption of VALIDITY and OWNERSHIP

Valuable ASSET=

FREE and AUTOMATIC

protection

Found in the REGISTER

Makes it easier to protect the brand

internationally

3 Situations To Register Your Trademarks

1. Imagine receiving a cease-and-desist letter demanding that you change the name of your restaurant, your dishes or your services.

If the cost of rebranding would be high or if you think you might consider fighting over this in court—register your trademarks.

2. Imagine seeing your competitor use YOUR brand to advertise THEIR restaurant or cafe.

If you think you might consider fighting over this in court—register your trademarks.

3. Will your trademarks help you get more money for your business if you decide to franchise, license out, expand or sell your restaurant in the future?

If your brand has value to potential buyers and franchisees—register your trademarks.

MYTH #1: We’re too small / It’s too early

1. OK with losing your brand?

2. OK with your competitor using your brand?

3. No value in your brand if it was ever to become successful?

MYTH #2: I already registered my company name, I don’t need a trademark

PepsiCo Inc.

MYTH #3: My brand should describe my products and services

MYTH #4: If I can use it, I can register it & If I can register it, I can use it

CAN USE CAN’T USE

CAN REGISTER Trademarks that infringe unregistered prior rights

CAN’T REGISTER Descriptive marks

MYTH #5: Trademarking is expensive…

MYTH #6: Trademarking is quick & simple…

MYTH #7: I can do it myself

MYTH #8: All trademarking firms are the same.

I just need to find the one with the lowest price…

• Free Trademark Search and opinion

• Single All-Inclusive Flat Fee

• Each file reviewed by trademark agent / attorney

• 100% money-back guarantee

Send email to tm@trademarkfactory.ca

Receive:

1. Ebook: The Ultimate Insider’s Guide to

Trademarks

2. Report: 5 Trademarking Rip-Offs You Should

3. Report: 8 Dangerous Myths About TM Registration

Get a bonus of at least $1,450:•FREE Trademark monitoring services ($250)•FREE 3hrs of legal advice / consultations ($1200)•FREE book The Ultimate Insider’s Guide to Intellectual Property

1. Request a free trademark search at http://freeTMsearch.com

2. Mention this seminar3. Order our ALL-INCLUSIVE package for at least 1

trademark before March 31, 2015

If y o u h a v e a n y

q u e s t i o n s :http://trademarkfactory.ca

778.869.7281

tm@trademarkfactory.ca

http://ipbook.ca

Trademarking Your Brand: Taking Your Restaurant from Faceless to Legendary

Law

Legendary Times Legendary Times5f8c274712c4ea693cc1-fdbcf82d3dfc08785157cf0d6fc8ed50.r16.cf… · Copyright © 2010 Peel, Inc. Legendary Times - March 2010 1 Legendary Times March

THE URBAN .HISTORIAN1 S DILEMMA: FACELESS - Deep Blue

BUDGET SPEECH 2021-22 - Faceless Compliance

Faceless Fiend - bendjinn.files.wordpress.com

Legendary Times Legendary Times…Legendary Times - July 2010 Copyright © 2010 Peel, Inc. Legendary Times

TRADEMARKING AND LICENSING FOR TRANSIT PROVIDERSonlinepubs.trb.org/Onlinepubs/tcrp/tcrp_lrd_21.pdf · TRADEMARKING AND LICENSING FOR TRANSIT PROVIDERS By Radhika Raju and Jaylene

Faceless Report 2015 20151220-UK.… · Faceless Report: How to transform from a faceless organisation by establishing ... safely developing personality brands within a corporate

A preview of "Helping faceless"

Faceless anthropomorphic symbols - archaeometry · Lisboa, Sept. 4 – 9, 2006 WS 34 – Symbolism in Rock Art Faceless anthropomorphic symbols: The Shift From Men To Gods Léo DUBAL,

Faceless Report 2016 20161013-UK

Is sustainable development a faceless rhetoric? : an

Faceless Service :LL Application using Aadhaar Authentication

Faceless Assessment and Appeals - WIRC-ICAI

Dark Terror the Faceless Void

Manu Luksch, Mukul Patel Faceless: Chasing the Data Shado · Faceless: Chasing the Data Shadow Manu Luksch, Mukul Patel Stranger than fiction Remote-controlled UAVs (Unmanned Aerial

Trademarking retrieval

A FACELESS ENEMY - IN TIME OF CRISIS

Faceless Assessment & Appeal - FITBAR

FACELESS BOOKS ALGUMAS NOTAS · 2020. 1. 8. · FACELESS BOOKS ALGUMAS NOTAS FACELESS BOOKS SOME REMARKS JOANA MATOS FRIAS* jfrias@letras.up.pt Leitura crítica das obras parque das

Subject: Faceless Assessment- Clarifications on the Issues