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+1 (778) [email protected]://TrademarkFactory.Ca
+1 (778) [email protected]://TrademarkFactory.Ca
1. EVERY successful business protects them.
2. Trademarks are like fire insurance. You never want to actually need it.
3. You wouldn’t let your child go to a battlefield without protection gear and ammo. Or would you?
3 Eternal Truths About Trademarks
+1 (778) [email protected]://TrademarkFactory.Ca
What you will learn:
1. What trademarks are and why you need them
2. 7 benefits of trademark registration
3. When you should register your trademarks
4. 8 deadly myths about trademark registration
5. Q&A
6. Free goodies!
+1 (778) [email protected]://TrademarkFactory.Ca
Why listen to me?
Author of The Ultimate Insider’s Guide to Intellectual Property.
IP lawyer with 20 years of experience.
Provided legal services to clients ranging from one-man startups to:
+1 (778) [email protected]://TrademarkFactory.Ca
Where Can You Get More Info?
1. The Ultimate Insider’s Guide to Intellectual Property: http://ipbook.ca
2. Series of educational cartoons on trademarks: http://trademarkfactory.ca/cartoons
+1 (778) [email protected]://TrademarkFactory.Ca
+1 (778) [email protected]://TrademarkFactory.Ca
Definition of a Trademark
A trademark is a feature unrelated to the characteristics of your products or services which allows your business to help customers and consumers distinguish your products and services from identical or similar products and services of everyone else.
+1 (778) [email protected]://TrademarkFactory.Ca
5 main things to trademark:
1. The name of your restaurant / cafe
2. Names of your dishes
3. Names of your services
4. Logos you use to identify your business, products, or
services
5. Taglines you use to identify your business, products, or
services
+1 (778) [email protected]://TrademarkFactory.Ca
3 reasons to trademark:
1. A registered trademark is a very
inexpensive way to minimize
customer confusion
+1 (778) [email protected]://TrademarkFactory.Ca
3 reasons to trademark:
2. A registered trademark is the
best insurance policy against
forced rebranding
+1 (778) [email protected]://TrademarkFactory.Ca
3 reasons to trademark:
3. A registered trademark
has intrinsic value
+1 (778) [email protected]://TrademarkFactory.Ca
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#1
Protection is FEDERAL
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#2
Protection BEFORE use
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#3
Presumption of VALIDITY and OWNERSHIP
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#4
Valuable ASSET=
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#5
FREE and AUTOMATIC
protection
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#6
Found in the REGISTER
+1 (778) [email protected]://TrademarkFactory.Ca
7 Benefits of Trademark Registration
#7
Makes it easier to protect the brand
internationally
+1 (778) [email protected]://TrademarkFactory.Ca
+1 (778) [email protected]://TrademarkFactory.Ca
3 Situations To Register Your Trademarks
1. Imagine receiving a cease-and-desist letter demanding that you change the name of your restaurant, your dishes or your services.
If the cost of rebranding would be high or if you think you might consider fighting over this in court—register your trademarks.
+1 (778) [email protected]://TrademarkFactory.Ca
3 Situations To Register Your Trademarks
2. Imagine seeing your competitor use YOUR brand to advertise THEIR restaurant or cafe.
If you think you might consider fighting over this in court—register your trademarks.
+1 (778) [email protected]://TrademarkFactory.Ca
3 Situations To Register Your Trademarks
3. Will your trademarks help you get more money for your business if you decide to franchise, license out, expand or sell your restaurant in the future?
If your brand has value to potential buyers and franchisees—register your trademarks.
+1 (778) [email protected]://TrademarkFactory.Ca
+1 (778) [email protected]://TrademarkFactory.Ca
MYTH #1: We’re too small / It’s too early
1. OK with losing your brand?
2. OK with your competitor using your brand?
3. No value in your brand if it was ever to become successful?
+1 (778) [email protected]://TrademarkFactory.Ca
MYTH #2: I already registered my company name, I don’t need a trademark
PepsiCo Inc.
+1 (778) [email protected]://TrademarkFactory.Ca
MYTH #3: My brand should describe my products and services
+1 (778) [email protected]://TrademarkFactory.Ca
MYTH #4: If I can use it, I can register it & If I can register it, I can use it
CAN USE CAN’T USE
CAN REGISTER Trademarks that infringe unregistered prior rights
CAN’T REGISTER Descriptive marks
+1 (778) [email protected]://TrademarkFactory.Ca
MYTH #8: All trademarking firms are the same.
I just need to find the one with the lowest price…
+1 (778) [email protected]://TrademarkFactory.Ca
• Free Trademark Search and opinion
• Single All-Inclusive Flat Fee
• Each file reviewed by trademark agent / attorney
• 100% money-back guarantee
+1 (778) [email protected]://TrademarkFactory.Ca
+1 (778) [email protected]://TrademarkFactory.Ca
Send email to [email protected]
Receive:
1. Ebook: The Ultimate Insider’s Guide to
Trademarks
2. Report: 5 Trademarking Rip-Offs You Should
Avoid
3. Report: 8 Dangerous Myths About TM Registration
+1 (778) [email protected]://TrademarkFactory.Ca
Get a bonus of at least $1,450:•FREE Trademark monitoring services ($250)•FREE 3hrs of legal advice / consultations ($1200)•FREE book The Ultimate Insider’s Guide to Intellectual Property
1. Request a free trademark search at http://freeTMsearch.com
2. Mention this seminar3. Order our ALL-INCLUSIVE package for at least 1
trademark before March 31, 2015
+1 (778) [email protected]://TrademarkFactory.Ca
If y o u h a v e a n y
q u e s t i o n s :http://trademarkfactory.ca
778.869.7281
http://ipbook.ca