Marketing Plan for Lawyers

“2016 Business Plan

for Attorneys” PRESENTED BY: THOMAS J. FOLEY, ESQ. AND GARY PORT, ESQ.

SELECTED ELEMENTS OF A BUSINESS PLAN

ELEMENT 1: WHO YOU ARE AND WHAT YOU DO

ELEMENT 2 OF YOUR BUSINESS PLAN

INFASTRUCTURE Structure and Governance of your firm, if applicable Legal Services Offered Administrative Management Plan Personnel Accounting Software Systems Location and Security Insurance Portfolio Financial management/review

ELEMENT 3 OF YOUR BUSINESS PLAN

BUSINESS OF LAW Marketing Plan & Strategy Acquiring Clients Competition Website Client Service

WHO YOU ARE AND WHAT YOU DO

YOUR LAW FIRM’S LEGAL IDENTITY

LEGAL ORGANIZATION-LLP., LLC, etc. FIRM DESCRIPTION: The Jones law firm

provides criminal defense legal services to individuals charged….

MISSION STATEMENT: At the Jones law firm, we believe that……

MISSION/VISION STATEMENT

IS THERE WHERE YOU WANTED TO BE THREE YEARS AGO?

WHERE DO YOU WANT TO BE IN THREE YEARS

IT IS NEVER TOO LATE TO MAKE CHANGES AND ADAPT

ELEMENT 2: INFASTRUCTURE

ALL GOOD BUSINESSES MUST HAVE A CLEAR STRUTURE INFASTRUCTURE

Structure and Governance of your firm, if applicable Legal Services Offered Administrative Management Plan Personnel Accounting Software Systems Location and Security Insurance Portfolio

OFFICE STRUCTURE

The Jones law firm shall be structured as follows: Jones-lead attorney Associate Per diem Attorney/colleague association-coverage

Write out the job responsibilities Goal for 2016-more or less staff

Financial/managementreview of your firm

FINANCIAL REVIEW-LAST TWO TO THREE YEARS

FINANCIAL PROJECTIONS-IF MAINTAIN STATUS QUO

REVENUES BY MONTH FOR THREE YEARS BALANCE SHEET CASH FLOW STATEMENT

Balance being a Business personwith the practice of law

BUSINESS OF LAW Marketing Plan & Strategy Acquiring Clients Competition Website Client Service

WHAT IS MY BUSINESS MODEL

STARTS WITH AN ANALYSIS OF YOUR CURRENT MARKET

What is the current business environment? Opportunities Threats Competition

POSSIBILITY OF OTHER MARKETS

HOW TO FIND TIME TO BE A BUSINESS PERSON AS A LAWYER

GET A HANDLE ON YOUR PRACTICE!TAKES TIME, EFFORT AND PLANNINGNEED TO HAVE WRITTEN POLICIES AND

PROCEDURES IN PLACENEED TO SPEND TIME EDUCATING

STAFF, MEETING WITH STAFF AND MONITORING STAFF

CASE SELECTIONCase screening process-written initial

intakeMechanism for immediate responseEducating client-prepare client. You may

not make every court appearance!Fire the difficult client

MANAGING STAFF

ASSIGNMENT OF TASKS AND TRACKING How to utilize staff Everything you do (almost) can be templated.

Need to live by this philosophy and plan. Training staff is key How to monitor progress-Case management

software/spreadsheet

MARKETING HOW DO YOU MARKET YOURSELF?

WHAT ARE YOUR SPECIFIC CAPABILITIES

PERSONAL NETWORKING I will do three networking events per week.

MARKETING-CONTENT I will post weekly video blogs; I will draft weekly blog content; newsletters; All new contacts will be tracked

Great Web Resourceshttp://

apps.americanbar.org/lpm/lpt/articles/fin07071.shtml

http://www.nycbar.org/small-law-firm-center/slf-resources/764-writing-a-business-plan