How to maximize avvo

How to Maximize Nischal Pathania, Product Manager

Email: npathania@avvo.com

About Avvo First,

•  Online legal marketplace connecting consumers and lawyers

•  Helps consumers make smarter legal

decisions by providing them with transparency and simplified access to legal information and services

•  Helps lawyers grow their business by

providing a free marketing platform as well as paid marketing solutions

About Avvo

Avvo is committed to doing the right thing for the consumer

and that in turn helps lawyers get more business.

Avvo helps lawyers…connect with prospective clients through

a free marketing platform

And…grow their practice through paid marketing

solutions

5 Free Ways to Maximize

1.  Enter practice area & contact information

2.  Add professional headshot 3.  Fill out your resume sections 4.  Request reviews and

endorsements 5.  Contribute to Q&A

5 Free Ways to Maximize

Think strategically about your practice area pie

Make sure prospective clients can contact you

Add an awesome headshot

Not awesome headshots

Awesome headshots

Update your resume sections

100% + Strong profiles generate 100% + more traffic than weak profiles

• Headshot • Awards • Education • Experience • Associations

Update your resume sections

Strong Profile  

Weak Profile  

At minimum, add your first and most recent awards

Get peer endorsements

90% say online reviews impact their decisions

How would you feel if your attorney asked you for a review?

74%

10% 8% 8%

Sure, It’s the norm Okay, but is a little strange

No, not appropriate Depends

Request client reviews from your profile

Review email example

Leave Us Your Feedback Thank you for your business. We’ve found that online customer reviews are both helpful for consumers seeking legal help and for firms like ours that strive to provide exceptional service for our clients. We would truly appreciate an online review from you! Avvo is a legal site for consumers that allows login by Facebook, Twitter, Google, LinkedIn or your own email and it easily allows you to post a review anonymously…

How to respond to negative reviews

116% People who read a negative review with a good response are

116% more likely to purchase than if there is no response

3 steps to a good response

•  Take a breath •  Apologize •  Take it offline

3 steps to a good response

Top factors in decision to hire

•  Responsiveness •  Track Record •  Respected in Legal

Community •  Cost •  Personality

Top factors in decision to hire

Answer questions in Q&A forum

10x more contacts for attorneys who

answer 15+ questions on Avvo

Demonstrate traits consumers are looking for

40%

73%

83%

Assertive

Experienced

Knowledgable

Not so much…

3 reasons to use the JD App

•  Be first to answer •  Leverage down time •  Keep your profile

updated

Leveraging down time…

•  Waiting for spouse to get ready

•  Lengthy partner meetings

•  Your car is being detailed

Google searches (SEO)

Lawyernomics Resource Center

Subscribe

•  Free ethics CLE webinars •  Actionable legal marketing and

business blog articles •  How-to guides, whitepapers &

videos •  Schedule of upcoming events

Subscribe Subscribe at lawyernomics.avvo.com

•  Nischal Pathania, Product Manager npathania@avvo.com

•  Customer Care customercare@avvo.com

•  Sales

sales@avvo.com

Stay in touch

Follow us

Questions?