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About Avvo First,
• Online legal marketplace connecting consumers and lawyers
• Helps consumers make smarter legal
decisions by providing them with transparency and simplified access to legal information and services
• Helps lawyers grow their business by
providing a free marketing platform as well as paid marketing solutions
About Avvo
Avvo is committed to doing the right thing for the consumer
and that in turn helps lawyers get more business.
Avvo helps lawyers…connect with prospective clients through
a free marketing platform
And…grow their practice through paid marketing
solutions
5 Free Ways to Maximize
1. Enter practice area & contact information
2. Add professional headshot 3. Fill out your resume sections 4. Request reviews and
endorsements 5. Contribute to Q&A
5 Free Ways to Maximize
Think strategically about your practice area pie
Make sure prospective clients can contact you
Add an awesome headshot
Not awesome headshots
Awesome headshots
Update your resume sections
100% + Strong profiles generate 100% + more traffic than weak profiles
• Headshot • Awards • Education • Experience • Associations
Update your resume sections
Strong Profile
Weak Profile
At minimum, add your first and most recent awards
Get peer endorsements
90% say online reviews impact their decisions
How would you feel if your attorney asked you for a review?
74%
10% 8% 8%
Sure, It’s the norm Okay, but is a little strange
No, not appropriate Depends
Request client reviews from your profile
Review email example
Leave Us Your Feedback Thank you for your business. We’ve found that online customer reviews are both helpful for consumers seeking legal help and for firms like ours that strive to provide exceptional service for our clients. We would truly appreciate an online review from you! Avvo is a legal site for consumers that allows login by Facebook, Twitter, Google, LinkedIn or your own email and it easily allows you to post a review anonymously…
How to respond to negative reviews
116% People who read a negative review with a good response are
116% more likely to purchase than if there is no response
3 steps to a good response
• Take a breath • Apologize • Take it offline
3 steps to a good response
Top factors in decision to hire
• Responsiveness • Track Record • Respected in Legal
Community • Cost • Personality
Top factors in decision to hire
Answer questions in Q&A forum
10x more contacts for attorneys who
answer 15+ questions on Avvo
Demonstrate traits consumers are looking for
40%
73%
83%
Assertive
Experienced
Knowledgable
Not so much…
3 reasons to use the JD App
• Be first to answer • Leverage down time • Keep your profile
updated
Leveraging down time…
• Waiting for spouse to get ready
• Lengthy partner meetings
• Your car is being detailed
Google searches (SEO)
Lawyernomics Resource Center
Subscribe
• Free ethics CLE webinars • Actionable legal marketing and
business blog articles • How-to guides, whitepapers &
videos • Schedule of upcoming events
Subscribe Subscribe at lawyernomics.avvo.com
• Nischal Pathania, Product Manager [email protected]
• Customer Care [email protected]
• Sales
Stay in touch
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Questions?
