Twitter for Business (Practical | Best Practices | Marketing)

Twitter For Businesswww.facebook.com/learnsocialmedia

(A Presentation from SocialMe’sSocial Media and Business

Workshops in India)

Twitter

• What is Twitter

• Why Twitter

• 5 Steps to Create Visible Twitter Profile

• How to Tweet

• Twitter Etiquettes

• Twitter & Business

• Twitter Case Studies and more!

• Task: Twitter For Starters

What is Twitter ?

Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o

Why Twitter?

One Bird Tweets | 100s Listen

Two Birds Converse | 1000s Listen

Many Birds Converse | World Listens

Twitter helps you “Identify the Right Person”

It is a Social and Conversation search tool

It has immense ‘Viral’ potential

Social Media Journalists

#Echovme

Get started with Twitter

Five Ways to Create a Visible and

Credible Twitter Profile

1. Decide a ‘Interesting’ username

a. Short user nameb. Company handle c. Personal handle – personal named. Remember, twitter handle is your ‘Online Identity’

@antonymareesdsilva

@antonymarees

@amdrockstah

X

X

2. Add a image to your profile

a. No Cartoons b. Company’s logo if creating a company’s account. c. Personal picture, if creating a personal account. d. Distinct clear face pic that shows you with a smile

3. Add location to your profile

a. City, Country

4. Twitter Bio – Characters that

Defines YOUR BRAND

a. 160 Characters that defines you. b. Churn your qualities in these few words. c. Use keywords, combination of professional and personal attribute of

yours. (Decide 10 keywords that are associated with your personality)d. Remember, these words increases your visibility and credibility

Example: Entrepreneur, CEO, NLP Professional, Love Social Media, Dancing, Yoga and Pets

5. Add a Link to Your Profile

a. To add further to your Bio credibility, link your profile to your BLOG or your LinkedIn profile.

b. You can link it to your website if you don’t have both.

How to Tweet

Write your message in 140 characters and press

Tweet

To find people type in the search bar and click on the green plus to follow

Note that you can search people or tweets

Or start by following

those your friends are following

To look at someone’s profile click on their name

Other Ways..

99tribes

Twitter replies start with @Name and are to that person

My tweet

replies

People following me and Gihan / Suranga will see this conversation

So, to replyuse the @ before the name of

person

or click on reply

A retweet is to tweet something someone has

already written

A Direct Message (DM) is a private message that no-one else sees.

You can only DM people who are following you back.

You can see any mentions of you under @mentions and also see any

Retweets (RT)

If you really like a tweet you can favourite it to keep it to go back to

A # is a way you can label tweets that makes them easier to search for

‘#’ Collaborates Tweeples‘#’ Content Aggregator ‘#’ Connects Emotions ‘#’ Connects Religions, City, Trends and More.

Twitter Etiquettes

Be casual and friendly

If you like a particular message,

retweet it. People often appreciate the sharing

and amplification

of their ideas, so look

to retweet cool stuff.

Post links to articles and

sites you think folks would find

interesting—even if

they’re not your sites or about your company.

Converse with people

just don’t broadcast

Do not Spam!

Make sure your tweets

provide some real value to

people.

Twitter For Business

• Offer Twitter exclusive coupons or deals

• Organize Twitter Contests

• Sponsor or organize Tweetups

• Make a Common Hashtag for Brand

• Take people behind the scenes of your company

• Post pictures from your offices, stores, warehouses, etc.

• Share sneak peeks of projects or events in development

• Engage with audience and community

• Offer customer service and quick solutions

Listen Engage Offer

Listen!

Engage

Offer

BSNL Case>>>

Twitter Business Ecosystem

Customer Service

Recommendation & Feedback

Company Updates

Promotion & Events

Sales/ Business Development

Research

Jobs

Indian Brands on Twitter – Case Studies

Customer Service

•@airtel_presence listens to customers on Twitter.•Guide them about its product and services.•Solve customer queries.•Provides after sales support

•@flykingfisher engages with its customers on Twitter. •Greets individuals and thank them for feedback. • Solves customer queries and provides solution.

Listening

• Ching’s Secret effectively listens to customers talking about the brand “Chings Secret”

• Humor is the element that adds to experiential marketing. For example: Chings Khao Baaki SabBhool Jao

• Takes up personalized conversations, thus creating brand remark or say ‘brand connection’ with customer’s heart.

Getting Personalized

• Sutralite is a HR service provider.

• Follows CEO / Manager level individuals

• Takes up ‘General’ conversation with them.

• Introduce their brand and their services

• Takes up personal conversation –Greets | Wishes | Conversation on General Topic

International Brands

Coffee | Tweeting | Conversations

General conversation

Brand Recommendation

Brand Listening & Responding

1st Srilankan Tweetup

Tweetup Loyalty Card - 10 % off

Regular Twitter Promotions

Listening & reacting to general

coffee conversation

Reacts to ‘brand’ recommendations

Active check on #Colombo

conversations

Integrates other Social Media

Channels with twitter

The MD personally meets popular

tweeters or influencers

It is no more a brand! A another

Twitter Friend!

Dell Sales Strategy

• Dell is amongst the visible corporate behemoths actively using social media\

• In 2009 Dell made $6.5 million in revenue from their Twitter presence

• Dell says its sales from Twitter have actually tripled, which is consistent with previous reports

Twitter Worst Practices

Continuously promoting product

Automated tweets with no engagement

Ignoring to listen

Irregular activity

No Originality

Twitter Task for Participants 1. Follow each other. And use #Echovme for every tweet you are going to make now.

3. Update your first Tweet with #Echovme (It can be about your experience of learning from workshop, about your experience, about food, about your travel etc)

4. Take up a conversation with each other, do not TALK at ALL.. Do not forget to use the #SocialME in your conversation.

5. Make use of @_____________ in your conversation. (Example: @mad_nad hey it was pleasure meeting @ivinay @aaroo4 and @pprakash in the #Socialme session (Do not copy this) )

6. Use Twellow to find your Target audience using “Keywords” Ensure you are following people that you think are relevant to your business, hobby or interests.

7. Greet At-least 10 people once you follow them! Example: #nowfollowing @______ @_______ @_______ - glad to follow you and connecting here.

8. You are all now the “Official Tweeters” of #Colombo workshop Tweet about the event, what you are learning and communicate on Twitter with #socialme

“We are Governing and Evaluating Your Fast-a-Tweet service”

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