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OTC : MLFB
January 2015 Investor Presentation
Confidential Information Owned by Major League Football
The information posted in this presentation may contain forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, such
as statements about our plans, objectives, expectations, assumptions or future events. In some cases, you can
identify forward-looking statements by terminology such as "anticipate," "estimate," "plan," "project," "continuing,"
"ongoing," "expect," "we believe," "we intend," "may," "should," "will," "could" and similar expressions denoting
uncertainty or an action that may, will or is expected to occur in the future. These statements involve estimates,
assumptions, known and unknown risks, uncertainties and other factors that could cause actual results to differ
materially from any future results, performances or achievements expressed or implied by the forward-looking
statements. You should not place undue reliance on these forward-looking statements. Factors that that are
known to us that could cause a different result than projected by the forward-looking statement, include, but are
not limited to: lack of available funding; general economic and business conditions; competition from third parties;
intellectual property rights of third parties; regulatory constraints; failure to market and sell team franchises; failure
to establish viable marketing campaigns such as televised programming, radio broadcasting, internet websites,
and other mediums; those events and factors described by us in Item 1.A “Risk Factors” contained within our
latest Annual Report on Form 10-K filed with the SEC; other risks to which our Company is subject; and other
factors beyond the Company's control. Any forward-looking statement made by us in this release is based only on
information currently available to us and speaks only as of the date on which it is made. We undertake no
obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time
to time, whether as a result of new information, future developments or otherwise.
Safe Harbor
Confidential Information Owned by Major League Football
2
Major League Football™
By continuing to read this presentation, the reader acknowledges and agrees that:
1. The information provided by Major League Football (the “Company”) in this Brand Overview
Deck (the “Document”) is confidential; therefore, the reader agrees not to disclose it without the
express written permission of an officer of the Company.
2. Because the information to be furnished in this Document is in all respects confidential in nature,
other than information which is in the public domain through other means, any disclosure or use of
same by reader may cause serious harm or damage to the Company. Therefore, the reader may
not disclose the contents of this document to anyone else and the reader may not reproduce or
forward this document or any part of it to anyone else.
3. This Document is for background purposes only; it does not purport to provide audited or
anything more than general financial figures or anything more than general projections and plans,
which are subject to change at any time.
4. This Document does not imply nor can it be used for an offering of securities.
5. Upon request, this Document and any authorized copies are to be immediately returned to the
Company.
6. Any trademarks of third parties used in this Document are for illustration only; they are not being
used in any commercial manner nor does Company have any affiliation with any such third parties.
Acknowledgement
Confidential Information Owned by Major League Football
3
Major League Football™
Public Market Snapshot
Confidential Information Owned by Major League Football
4Major League Football™
Major League Football
Company Launched
Total Shares Outstanding(1)
Warrants / Options(2)
Share Price(3)
Market Cap
Legal
Auditor
2010
38,700,009
2,000,000 / 4,350,000
$.70
~$27 m
David M. Bovi, PA
Salberg & Company
1Including All Warrants and Options2Warrants for investors, Options for employees3As of January 2, 2015
Vision, Mission and Goals
VISION: MLFB will redefine how American sports leagues are run by being at the
intersection of cutting-edge player and game innovations and coverage. This focus will
enhance and elevate the experience of the fan and create unique, real-time content
that will inspire them.
MISSION: Create a new Spring/Summer professional football league and kick-off in
Spring of 2016.
GOALS:
1. Fill the void in the professional football landscape with an innovative and dynamic
professional sports league.
2. Attract and retain proven industry executives to create the infrastructure for the
league and its planned kick-off in Spring 2016.
3. Develop a complementary, non-conflicting or competitive league to the established
NFL and other televised sports leagues in the US marketplace.
4. Expand new forms of media content delivery of broadcasted games reaching a
wider fan on every multi-level social platform.
Confidential Information Owned by Major League Football
5Major League Football™
1. Establish a recognized, independent professional football league built, from the
ground up, to cater to new markets, new “millennials” fans and distribute its
content through new digital media platforms as well as traditional platforms.
2. Build a base of franchises and a loyal, engaged fan base that will insure
success and sustain business over the critical first five years of operation.
3. Generate revenue to expand its operations in 3-6 years.
4. Build successful franchises located in regions where there are no existing NFL
or MLB franchises; excluding NY/NJ metropolitan area and LA/Southern
California.
5. Adopt a Spring schedule to avoid competing with the NFL and collegiate
football.
6. Provide year-round cash flow from multiple revenue streams.
7. Build a positive image for the league through year round community relations
campaigns.
Confidential Information Owned by Major League Football
6Major League Football™
Company Objectives
Tom MarinoJerry Vainisi, Interim CEOAs Chief Executive Officer of Major League Football, Jerry Vainisi brings a level of excellence and
success within multiple levels of professional football. As General Manager of the Chicago Bears in
1985, he guided the franchise to its only Championship when his team defeated the New England
Patriots in Super Bowl XX. After taking on the position as Vice President of Player Personnel for the
Detroit Lions, Mr. Vainisi and former Dallas Cowboys Executive Tex Schramm, guided the NFL in
establishing and operating the World League of American Football, which later became NFL Europe. In
2010, for his work with the Chicago Bears, he was inducted into the Chicagoland Sports Hall of Fame.
Wes Chandler, PresidentThe President of Major League Football was a two time consensus football and academic All-America
selection in 1976 and 1977 at the University of Florida. Mr. Chandler was one of the top receivers in
both collegiate and professional football. Drafted by the New Orleans Saints with the 3rd overall
selection in the 1978 NFL Draft, this four-time Pro Bowl performer has over 30 years of football
experience that include 11 NFL seasons as a player, coaching stints in NFL Europe and the NFL with
the Cowboys, Vikings and Browns. One of his crowning achievements was his induction into the San
Diego Chargers Hall of Fame in 2001.
Rick Smith, Rick Smith, COOFounder and CEO of Mainframe Communications, Inc. Mr. Smith planned, developed,
and established policies of business organization in accordance with broad directives and company
charter. With his leadership, Mainframe provided nationwide telecommunications sales, service,
integration and installation to Fortune 2000 enterprise accounts. Mr. Smith was named the
MetroSouth Entrepreneur of the Year sponsored by Fleet Bank. Mr. Smith is an Advisory Board
Member of NAII, North Atlantic Internet Networks. Mainframe has also served the U.S. Air Force, the
Air National Guard, the Navy's nuclear submarine division and the Marine Corps recruiting center.
Confidential Information Owned by Major League Football
7Major League Football™
Management Team
Confidential Information Owned by Major League Football
Michael Queen, EVP of FinanceCEO and Director of multiple companies, Mr. Queen is a startup business and development
director expert. In his previous endeavor, he was the Chief Executive Officer and Director for
Universal Capital Management, Inc. He is considered both a leader and expert in asset allocation,
fundraising and the small cap arena with extensive knowledge of the inner workings of the financial
marketplace. Before branching on his own with Universal Capital Management, Mr. Queen carried
the triple role of President, CEO and Director at Pennexx Foods, Inc., a publicly traded company,
brought from inception to the multi-million dollar organization it has become today.
Ivory Sully, EVP Branding and LicensingDuring his nine-year career, Mr. Sully’s hard hitting style championed his teammates to give him
the nickname, “Mr. Hit.” As a member of the Los Angeles Rams, he played in Super Bowl XIV
against the Pittsburgh Steelers where he earned an NFC Championship ring. His forte in the NFL
was to hit and with his reputation respected with in his team, he was selected Co-Captain from
1982-1983 and Special Teams Captain in 1984. Off the field, Mr. Sully was the Rams
representative for the NFL Player’s Association from 1981-1984. After football, Mr. Sully
transitioned into the fashion apparel industry as an entrepreneur, business owner and brand expert.
8Major League Football™
Management Team
Frank Murtha – Senior Executive Vice-PresidentCurrently, Mr. Murtha is President of Sports Consultants, Inc., an Illinois-based firm representing
athletes in football and baseball. Throughout his career he’s gained extensive labor management
experience in private industry as well as professional sports and formed the first union for Arena
Football players in 2000. Mr. Murtha is a graduate of the University of Notre Dame and
Northwestern Law School where he was granted two Ford foundation Fellowships for advanced
study in Criminal Law. Since 2006 he has also served as an Adjunct Professor at Northwestern
University Graduate School where he teaches Sports Labor Relations and Negotiations.
Confidential Information Owned by Major League Football
9Major League Football™
Millennials - Sport’s New Fan Base
27%
27%
32%
12%
2%
% ADULT POPULATION IN 2014
36%
24%
30%
9%
2%
% ADULT POPULATION IN 2020
MILLENNIALS
GENERATION X
BABY BOOMERS
THE SILENT GENERATION
THE GREATEST GENERATION
(18 to 34)
{34 to 49}
{49 to 64}
{65 to 73}
{74+}
An estimated 60% of the US population
will be between 18-49 in 2020.
Confidential Information Owned by Major League Football
10Major League Football™
Digital Media and Social Network Lead
Content Delivery
Major League Football will deliver its content digitally,
through third party digital media distributors and
proprietary social networks.
A strategically placed spring football season fulfills demand while NOT conflicting
with fall leagues.
Confidential Information Owned by Major League Football
11Major League Football™
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NFL 2/1 8/22
NCAAFB
1/8
8/17
MLF 3/16 7/3
MLB 3/18 11/1
NBA 6/20 10/19
NHL 6/15 9/21
Football is the #1 Watched Sport in America.
MLF’s season is the only time in the year viewers cannot watch live
football.
MLF’s season closes the content gap, fills viewership demand and
will use advancements in media technology to deliver content.
Filling the FAN Gap
• Cable companies are looking for
new innovative ways to reach
fans especially through mobile
content
• Opportunity to deliver content
through new distribution
channels:
- Mobile
- Tablets
- Online channels (YouTube)
- Digital networks (Hulu, Netflix)
- Fantasy Football networks
- Over-the-Top (OTT) Apps
MLFB’s goal is to capitalize on new forms of
media content delivery of broadcasted
games for a wider availability on viewership
times
12
Content Distribution
Confidential Information Owned by Major League FootballMajor League Football™
42%of Americans voted football
as favorite sport
~32M NFL fans
163M 2011 Super Bowl Viewers
$16B US pro sports revenue
$10B Pro football revenue
95% Consistent capacity pro
football attendance
Research shows strong demand for
year-round professional football.
Confidential Information Owned by Major League Football
13Major League Football™
Americans Love Football
FOOTBALL = HIGH FAN DEMAND
Rank League Average
1
2
3
4
5
NFL
MLB
USFL
XFL
6
7 NHL
MLS
68,240
30,514
25,031
23,410
18,594
17,319
17,460
Pro football (including previous USFL and XFL) attracts large fan bases;
larger than NBA, NHL, MLS
(2013)
(2013)
(1983)
(2001)
NBA
(2013)
(2013)
(2013)
Confidential Information Owned by Major League Football
14Major League Football™
Football = High Fan DemandFootball = High Fan Demand
Spring
League
12 Teams(1)
14 Games Per Team
84 Regular Games
7 Playoffs Games
Single-Entity
Structure (Owned and
Operated by MLFB)
Average Attendance
of 20,000 -25,000
Fans
Emerging Markets
Absent of NFL
Franchises
Franchise Ownership
2019 - 2020
Expand viewership in
emerging markets.
Average Ticket Price
$30.00
Spring 2016 LaunchMarch to July Season
Confidential Information Owned by Major League Football
15Major League Football™
League Overview
1 12 teams to start league
Confidential Information Owned by Major League Football
16Major League Football™
MLFB vs. Past and Current Leagues
Founded and managed by football experts
Establish teams in emerging and
unrepresented US markets*
Non-adversarial approach to NFL
Non-competing schedule to NFL
Non-competing locations to NFL and MLB
Single entity structure
Focus on the fans (offer incomparable
value-added experience for sports dollars)
Strong player relations
Attractive to business community and
private equity as potential owners
• First professional sports league to take a non-adversarial approach to the NFL.
• By neither directly nor indirectly competing with the NFL, MLFB’s commercial
success is better achieved if its games are played in the high viewer-ship demand,
low-supply Spring football season.
• Avoid positioning its franchises in cities where NFL franchises are established.
• Will not enter into a contractual relationship with any player currently under contract
with an NFL club, or with any active NFL player eligible for free agency.
• Will not compete for college players drafted by the NFL.
• NFL league representatives will be given the opportunity to view team practice
sessions, view game and practice tapes, and confer with MLFB coaches, team
officials and staff.
• NFL draft eligible prospects who are under contract to MLFB member clubs (active,
reserve or practice squad), if selected, will be allowed to participate at the annual
NFL Indianapolis scouting combine and any scheduled workout up to ten days prior
to said athletes reporting to MLFB training camp.
Confidential Information Owned by Major League Football
17Major League Football™
Relationship with NFLNecessary Step for Success
MLFB Proposed Structure
18Confidential Information Owned by Major League FootballMajor League Football™
MLFB Proposed Structure
Single Entity Structure
Based loosely on MLS
Own and operate all teams
Unique rules,
including debt
ceiling limits
and clear
limitations of
how teams
can be
financially
structured.
National
media
revenue
share (even
across all
teams).
Centralized
contracting for
player
services and
business
costs.
Sell franchises
to qualified
investors,
business
communities
starting year
three or four.
MLFB’s Single Entity Structure provides control over content,
compliance to standards, and strong economic benefits.
19
Greater parity among franchises
Economy of scale to maximize buying power
Lower operating costs
Better risk allocation
Team’s will be sold at opportune valuations, to
the highest bidder
Confidential Information Owned by Major League FootballMajor League Football™
MLFB Proposed StructureMLFB Proposed StructureBenefits of MLFB Structure
• Average ticket prices targeted at $30, a significant value versus tickets to NFL,
NBA, NHL, and MLB.
• The Fastest Game on Turf™ - a faster paced game and more sustained action
providing more plays per contest.
• Year-round cash flow derived from multiple revenue streams utilizing new
technologies over time to broaden brand awareness and reach.
• Highly developed marketing strategies using both traditional and new media to
attract existing football fans as well as untapped market of new fans known as
millennials.
• Most interactive, informative website in professional sports using cutting edge
technologies that help preserve fan loyalty.
• Proven industry executive staff with unparalleled practical experience in all
aspects of professional football.
• Player and coaching costs are capped and controlled by the league, and not by
each individual team.
20Confidential Information Owned by Major League FootballMajor League Football™
Success Factors
• Veteran NFL free agents
• Open, territorial, underclassman, and prep drafts
• League-wide total disclosure scouting system
(utilize team coaching assistants as evaluators)
• Unprecedented four separate player drafts prior
to training camp
• Post-season allocation draft
• Player support and development
21
MLFBManagement
Team~25+ years EACH of
coaching, administration &
talent evaluation
Player Procurement
Confidential Information Owned by Major League FootballMajor League Football™
Hall of Fame Wide Receiver, Charlie Joiner, played 18 seasons in the AFL/NFL. When he left the game in 1986, he did so
with more receptions and receiving yards than any other wide receiver to date.
“Major League Football is a league whose time has come. The need for spring football
has been driven by fan demand for the game. It will also expand the fan base in
emerging cities that don’t have a pro sports team.”
After a remarkable career that included becoming the all time NFL record holder
for sacks, Bruce Smith entered the NFL hall of fame in his first year of eligibility in 2009.
“MLFB has brought together a very experienced management team with years of experience
in the NFL, USFL,WFL and collegiate sports. They know what has worked and what has not.
Their plan to put this league together seems fail-proof and the timing couldn’t be better.”
Richard Dent was a standout defensive end for the Chicago Bears. He left his mark in Super Bowl XX
as the games Most Valuable Player. His longstanding career was captioned with his entry into the
National Football League Hall of Fame in 2001.
“What perfect timing for a new League; the spring fills the void we all feel after the Super Bowl is
played. What a great time of year to watch quality Football.”
During his 15-year career, Dan Fouts, became the first NFL quarterback to surpass the 4000-yard
passing barrier in three consecutive seasons. In 1993, he was inducted into the
National Football League Hall of Fame.
“Finally after 30 years, a spring football League. This can only help promote and develop
the game of football while giving younger players time to enhance their skills and give
them the chance they have always wanted.”
22
Hall of Famers in Support of MLFB
Confidential Information Owned by Major League FootballMajor League Football™
Disruptive
Innovative digital strategies that improve our
relationship with our communities and partners at
their touch points
Dynamic
Creating a high-octane experience for our fans will
remain at the heart of our day to day football and
business strategy
Community-Centric
Maintaining a deep connection to our communities
covering 12 cities will result in the creation of a
social haven of shared interests and values
23
Branding Purpose – THE THREE LACES
Confidential Information Owned by Major League FootballMajor League Football™
24
MLFB and Veterans
Confidential Information Owned by Major League FootballMajor League Football™
MLFB will be a driving force in helping
veterans transition into civilian careers.
• Collaborative efforts with the individual
branches of the military.
• Special game uniforms worn by teams to
bring awareness to specific veteran
promotions.
• Alliances with local veteran organizations
• Scholarship programs for children or
spouses of veterans.
• “Salute to Service” (pre game salute)
initiative aimed at supporting the local
military clubs and community
• Presence for veterans at all games through
a “Tickets for Soldiers Program”
25
MLFB. The Fastest Game on Turf™
Confidential Information Owned by Major League FootballMajor League Football™
PLAYS
MLFB will increase the number of plays
per game.
CLOCK
MLFB intends to introduce a shorter play
clock.
FIELD GOALS
MLFB field goals of 50 yards or more will
result in four points for the offense.
BALL!!
MLFB rules state the ground can create a
fumble.
Traditional New MediaPublic, Product &
Media relations Mobile
TV
Radio
Digital Sports
Networks
Online Advertising
Social Media
Interactive
Video
Co-Branding Apps/Games
26
Marketing Strategy
Confidential Information Owned by Major League FootballMajor League Football™
Traditional Digital Media Other
Gate, Parking &
Concession
Stadium Advertising
Stadium Merchandising
In-Store Merchandising
Licensing Fees
Sponsorships
Naming Rights
Online Merchandising
Online Advertising
Online Subscriptions
Broadcast & Cable
Franchise Fees
Interactive Telemedia
Social Media
Try-out Camps
27
Revenue Streams
Confidential Information Owned by Major League FootballMajor League Football™
Q2 LAUNCH
28
Operations development
Secure management team
Secure ticketing company
Q3
Q4 Establish teams/venues
Secure sponsorships
Establish try-out camp venues
Player Procurement
Begin revenue (licensing
MLFB products, website
ads, player procurement
process)
Secure digital/TV rights
Player Procurement
Q1
Q2
Q3
Q4
Progress Markers
Confidential Information Owned by Major League Football
2014 2015 2016
Hire investment bank for
capital raise
Sign LOIs for stadium
leases in target cities
Begin establishing teams
/venues
Hire CEO, Jerry Vainisi
Q1 Team workouts begin
Major League Football™
Begin fan involvement
Establish cities
Secure merchandising
company
Establish East Coast HQ
Investors:
Michael Queen
EVP of Finance
m.queen@mlfb.com
774-213-1995 ext. 1007
John Mattio
Investor Relations
j.mattio@mlfb.com
774-213-1995 ext. 1013
Company:
Rick Smith
Chief Operating Officer
r.smith@mlfb.com
774-213-1995 ext. 1003
Ivory Sully
EVP Branding & Licensing
i.sully@mlfb.com
774-213-1995 ext. 1005
Confidential Information Owned by Major League Football
29
Contact Us
Confidential Information Owned by Major League FootballMajor League Football™
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