Firehouse Subs presentation,

AGENDATwo Key Businesses:

1. Selling Subs2. Selling Franchises

Opened in 1994

Founded by FIREMEN

More than 200 years of firefighting service

a SINGLE, successful restaurant

with a WINNING formula…

food fit for a firefighter

Secret’s in the steam

High quality meats, sliced fresh daily

Hearty portions served Fully Involved®

Featuring hot Specialty Subs such as…

Hook & Ladder® New York Steamer® Italian™ Meatball™

add some fuel to the fire

1st Place Foodservice Packaging Awards

the experience…

Dedicated to improving the life-saving capabilities of emergency service entities in communities served by Firehouse Subs, by providing

funding, resources and support to public safety entities.

helping our hometown HEROES

thermal imaging camera

Valued at $10,000

Easley, South Carolina

379 locations in 19 states

area representative modelmarket planning

average unit volumeCapital 94

spreading like wildfire…

0

50

100

150

200

250

300

350

400

1 3 6 8 16 26 37 4159

120

172212

258

306

347371 379

Marketing

LSM

Catering

Public Safety Foundation

Profitability

Operational Excellence

People & Culture

franchiseekeys to success

1. People & Culture

2. Operational Excellence

3. Profitability

4. Public Safety Foundation

5. Catering

6. Local Store Marketing

7. Marketing

Be Fair

Involve the Zees

Select the Right Site

Select the Right Zees

Protect the Core Financial Model

Provide Excellent Service & Training

Enforce Brand Standards & Expect Superior Performance

franchisorkeys to success

1. Enforce brand standards and expect superior performance

2. Provide excellent service and training

3. Protect the core financial model

4. Select the right franchisees

5. Select the right sites

6. Involve the franchise community in the decision-making process

7. Be fair

thank you!dfox@firehousesubs.comwww.firehousesubs.comwww.facebook.com/firehousesubswww.twitter.com/Firehouse_Subs

Q&A