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Transforming folksonomyAdam UngstadIA SUMMIT | VANCOUVER BC | 24 March 2017
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03/05/2023 WHO Communications Strategy 11
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"a state of complete physical, mental, and social well-being…
not merely the absence of disease or infirmity."
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An aging content management system
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16 years
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250 web producers
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110 000 pages
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Keyword:
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27 000 keywords
Keywords…
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Speeches from 2001vctA98.4 coleccióndfsdf21st
likelyMPHcah_docs_esRadiation Medicines
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A new content management system
on the way…
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FOLKSONOMYmany users identifying what content is about
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TAXONOMYclassification into ordered categories
Keyword:Content type:
Subject:Country:
Keyword:
Content type:Subject:Country:
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Keywords
Subjects
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Health topics
Keywords
Subjects
Keywords
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Health topicsSubjects
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Where to start?the key to all successful IA projects…
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Make friends.management, developers, producers, writers, SMEs…
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Make your case.show context and illustrate the problem
Core taxonomy
Core taxonomy
IRIS Repository(Archives)
Guidelines
News releases
Medialibrary
World Health Organization
BulletinRegionsMultilingual
Core taxonomy
IRIS Repository(Archives)
Guidelines
News releases
Medialibrary
World Health Organization
Public health
BulletinRegions
International Classification of
Diseases (ICD 11)
Medical Subject Headings (MeSH)
International Committee on Taxonomy of
Viruses (ICTV)
Multilingual
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Project CharterMake it official & create a common vision
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Low-hanging fruit
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Q: What can be removed…
• easily?• quickly?• without objections?• that shows progress?
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A: Keywords not tagged on any page.
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7000 keywordsnot tagged on any page
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Can we really delete them?are you sure?
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Old fashioned working beepeople test to be sure
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Yes, we can delete them!awesome.
27 000 Keywords
20 000Keywords
27 000 Keywords
Removal of 7000 keywords not tagged on a page
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Further up the tree…
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Q: What are keywords used for?
• finding content in CMS?• publishing metadata?• auto-publishing?• filters to group, sort & order?• featured search results?
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A: Auto-publishing small collections.
03/05/2023 WHO Communications Strategy 53
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Which keywords are used for auto-publishing?
do we need the others?
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1800 keywordsused for auto-publishing
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18 200 keywordsNOT used for auto-publishing
20 000Keywords
27 000 Keywords
Removal of 7000 keywords not tagged on a page
1800Keywords
Removal of 18 200 keywords not used for auto-publishing
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Putting things into buckets
20 000Keywords
27 000 Keywords
Removal of 7000 keywords not tagged on a page
1800Keywords
Removal of 18 200 keywords not used for auto-publishing
Classification of remaining keywords
Keyword:Content type:
Subject:Country:
Keyword:Content type:
Subject:Country:
?
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Dublin Core a project of ASIS&T
03/05/2023 WHO Communications Strategy 63
Title Contributor Source
Creator Date Language
Subject Type Relation
Description Format Coverage
Publisher Identifier Rights
03/05/2023 WHO Communications Strategy 64
Title Contributor Source
Creator Date Language
Subject Type Relation
Description Format Coverage
Publisher Identifier Rights
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20 000Keywords
27 000 Keywords
Removal of 7000 keywords not tagged on a page
1800Keywords
Removal of 18 200 keywords not used for auto-publishing
Country
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Date
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Event
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Health Topic
905
Language
34
Issue /Volume
75
TBD
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Publication
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Content Type
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WHO Corporate
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Stakeholder
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Target
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Classification of remaining keywords
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Content type (91 terms)
• multimedia• toolkit• Highlights• guidance• standards• policies• summary
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Country (295 terms)
• Guinea• Saint Vincent and the Grenadines• vct• Sierra Leone [country]• hungarian• Hong Kong (China)
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Date (40 terms)
• 2001• Aug-08• before2009• emp-pub-2014
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Events (35 terms)
• world heart day• meeting• earthquake_searo_oct2005• eb120• wha60• donor_event• Zamboanga and Basilan Emergency
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Health topics (905 terms)
• early detection• SAM• vectors• gcvp• VSN site• financial protection 2014• essential medicines [subject]
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Issue / Volume (75 terms)
• 26• A98.4• a83.0• sy01• sy02• j10-11• b55
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Languages (34 terms)
• german• 黄热病• табак• 2005年世界卫生日• холера• طيور• д-р ЛИ
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Target (9 terms)
• nutrition target 1• NCD target 6• Millenium_development_goals• SDG 3• Sustainable Development Goals
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Compound tags
• cah_docs_es• ghwa_news_2015mainpage• earthquake_searo_oct2005
20 000Keywords
27 000 Keywords
Removal of keywords not tagged on a page
1800Keywords
Removal of keywords used as a tag but not for auto-publishing
Country
295
Date
40
Event
35
Health Topic
905
Language
34
Issue /Volume
75
TBD
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Publication
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Content Type
91
WHO Corporate
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Stakeholder
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Target
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Classification of remaining keywords
Keyword:Content type:
Subject:Country:
Event:
Content Type:
Target:
Health Topic:Country:
Stakeholder:
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Refining controlled lists….
• do these lists already exist?• standards and formats?• variants?
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WHO Editorial Style Guide Grammar, punctuation, formatting, terminology & spelling
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ISO 3166international country codes
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ANSI / NISO Z39.19 Guidelines for Monolingual Controlled Vocabularies
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ANSI / NISO Z39.19
• selecting preferred terms• formatting terms• specifity• types of concepts• display & presentation• construction, maintenance & mgmt
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Health Topic
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Health topics
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Q: How do you keep buy-in for IA?
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Q: Tie it to UX.
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Topics vs Programmeswhat content is about vs org structure
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What content is about
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Organizational structure
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Health topicsKeywords Subjects
Programmes
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Health topicsKeywords Subjects
ProgrammesFact
sheets
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Health topicsKeywords Subjects
ProgrammesFact
sheets Search
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Health topics
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Health topics Variants
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Variants
• Synonyms• Alternate spellings• Abbreviations & acronyms• Popular vs scientific names• Loanwords (from another language)
…More on these in ANSI / NISO Z39.19
03/05/2023 WHO Communications Strategy 107
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Thesaurus software
• MultiTes• Synaptica• Smartlogic Semaphore• PoolParty• Data Harmony Thesaurus Master
…for an overview of these:
heather@hedden.nethttp://www.hedden-information.com/taxonomy-workshop-online.htm
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Q: How do you choose preferred terms?
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A: Use the terms people know.
Consider:
• Literary warrant • Organizational warrant • User warrant
…More on these in ANSI / NISO Z39.19
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356 core health topics
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Governance
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Taxonomy
• How will it be…
• built?• maintained?
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Tagging
• How will we ensure…
• that it gets done?• consistency?• comprehensiveness?
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ROI
• How will we…
• use the taxonomy?• benefit from it?
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Metadata maturity
• What is there already?• What can be leveraged or adapted?• What additional resources are needed?
Awesome taxonomy
Web CMS
Intranet CMS
Archives
DAM
ERMS
Request
Review
Web CMS
Intranet CMS
Archives
DAM
ERMS
Request
Awesome taxonomy Web CMS
Intranet CMS
Archives
DAM
ERMS
Request
Review
03/05/2023 WHO Communications Strategy 121
Project brief
Policy & workflow
User guide
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You have to start somewhere.every journey starts with a single step
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Keyword:
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Thank you
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Adam Ungstad
Web Editor & WriterDepartment of CommunicationsWorld Health Organization
ungstada@who.int | www.who.int
Disclaimers
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The author is a staff member of the World Health Organization. The author alone is responsible for the views expressed in this presentation and these views do not represent the decisions, policy, or views of the World Health Organization. The mention of specific companies or of certain manufacturers’ products does not imply that they are endorsed or recommended by the World Health Organization in preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters. © World Health Organization 2017
Photographs
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Earth day flag – John McConnellhttps://upload.wikimedia.org/wikipedia/commons/6/6a/Earth_Day_Flag.png
San Josef Bay – Mike Munroe Photographyhttp://www.mikejmunroe.com/
Lake Beautiful – Mike Munroe Photographyhttp://www.mikejmunroe.com/
Goldstream Estuary – Mike Munroe Photographyhttp://www.mikejmunroe.com/
Sea Lion – Mike Munroe Photographyhttp://www.mikejmunroe.com/
Photographs
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Orange Tree – Muffett(http://www.flickr.com/photos/calliope/4404049182/) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Cherry tree and ladder – © Nevit Dilmen [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
Tepic fruit stand – Tomas Castelazo (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
Photographs
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Juan de Fuca Sunset – Mike Munroe Photographyhttp://www.mikejmunroe.com/
All other images copyright WHO
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