Transforming folksonomyAdam UngstadIA SUMMIT | VANCOUVER BC | 24 March 2017

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03/05/2023 WHO Communications Strategy 11

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"a state of complete physical, mental, and social well-being…

not merely the absence of disease or infirmity."

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An aging content management system

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16 years

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250 web producers

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110 000 pages

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Keyword:

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27 000 keywords

Keywords…

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Speeches from 2001vctA98.4 coleccióndfsdf21st

likelyMPHcah_docs_esRadiation Medicines

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A new content management system

on the way…

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FOLKSONOMYmany users identifying what content is about

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TAXONOMYclassification into ordered categories

Keyword:Content type:

Subject:Country:

Keyword:

Content type:Subject:Country:

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Keywords

Subjects

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Health topics

Keywords

Subjects

Keywords

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Health topicsSubjects

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Where to start?the key to all successful IA projects…

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Make friends.management, developers, producers, writers, SMEs…

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Make your case.show context and illustrate the problem

Core taxonomy

Core taxonomy

IRIS Repository(Archives)

Guidelines

News releases

Medialibrary

World Health Organization

BulletinRegionsMultilingual

Core taxonomy

IRIS Repository(Archives)

Guidelines

News releases

Medialibrary

World Health Organization

Public health

BulletinRegions

International Classification of

Diseases (ICD 11)

Medical Subject Headings (MeSH)

International Committee on Taxonomy of

Viruses (ICTV)

Multilingual

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Project CharterMake it official & create a common vision

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Low-hanging fruit

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Q: What can be removed…

• easily?• quickly?• without objections?• that shows progress?

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A: Keywords not tagged on any page.

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7000 keywordsnot tagged on any page

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Can we really delete them?are you sure?

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Old fashioned working beepeople test to be sure

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Yes, we can delete them!awesome.

27 000 Keywords

20 000Keywords

27 000 Keywords

Removal of 7000 keywords not tagged on a page

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Further up the tree…

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Q: What are keywords used for?

• finding content in CMS?• publishing metadata?• auto-publishing?• filters to group, sort & order?• featured search results?

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A: Auto-publishing small collections.

03/05/2023 WHO Communications Strategy 53

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Which keywords are used for auto-publishing?

do we need the others?

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1800 keywordsused for auto-publishing

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18 200 keywordsNOT used for auto-publishing

20 000Keywords

27 000 Keywords

Removal of 7000 keywords not tagged on a page

1800Keywords

Removal of 18 200 keywords not used for auto-publishing

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Putting things into buckets

20 000Keywords

27 000 Keywords

Removal of 7000 keywords not tagged on a page

1800Keywords

Removal of 18 200 keywords not used for auto-publishing

Classification of remaining keywords

Keyword:Content type:

Subject:Country:

Keyword:Content type:

Subject:Country:

?

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Dublin Core a project of ASIS&T

03/05/2023 WHO Communications Strategy 63

Title Contributor Source

Creator Date Language

Subject Type Relation

Description Format Coverage

Publisher Identifier Rights

03/05/2023 WHO Communications Strategy 64

Title Contributor Source

Creator Date Language

Subject Type Relation

Description Format Coverage

Publisher Identifier Rights

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20 000Keywords

27 000 Keywords

Removal of 7000 keywords not tagged on a page

1800Keywords

Removal of 18 200 keywords not used for auto-publishing

Country

295

Date

40

Event

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Health Topic

905

Language

34

Issue /Volume

75

TBD

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Publication

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Content Type

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WHO Corporate

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Stakeholder

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Target

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Classification of remaining keywords

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Content type (91 terms)

• multimedia• toolkit• Highlights• guidance• standards• policies• summary

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Country (295 terms)

• Guinea• Saint Vincent and the Grenadines• vct• Sierra Leone [country]• hungarian• Hong Kong (China)

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Date (40 terms)

• 2001• Aug-08• before2009• emp-pub-2014

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Events (35 terms)

• world heart day• meeting• earthquake_searo_oct2005• eb120• wha60• donor_event• Zamboanga and Basilan Emergency

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Health topics (905 terms)

• early detection• SAM• vectors• gcvp• VSN site• financial protection 2014• essential medicines [subject]

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Issue / Volume (75 terms)

• 26• A98.4• a83.0• sy01• sy02• j10-11• b55

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Languages (34 terms)

• german• 黄热病• табак• 2005年世界卫生日• холера• طيور• д-р ЛИ

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Target (9 terms)

• nutrition target 1• NCD target 6• Millenium_development_goals• SDG 3• Sustainable Development Goals

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Compound tags

• cah_docs_es• ghwa_news_2015mainpage• earthquake_searo_oct2005

20 000Keywords

27 000 Keywords

Removal of keywords not tagged on a page

1800Keywords

Removal of keywords used as a tag but not for auto-publishing

Country

295

Date

40

Event

35

Health Topic

905

Language

34

Issue /Volume

75

TBD

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Publication

22

Content Type

91

WHO Corporate

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Stakeholder

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Target

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Classification of remaining keywords

Keyword:Content type:

Subject:Country:

Event:

Content Type:

Target:

Health Topic:Country:

Stakeholder:

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Refining controlled lists….

• do these lists already exist?• standards and formats?• variants?

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WHO Editorial Style Guide Grammar, punctuation, formatting, terminology & spelling

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ISO 3166international country codes

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ANSI / NISO Z39.19 Guidelines for Monolingual Controlled Vocabularies

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ANSI / NISO Z39.19

• selecting preferred terms• formatting terms• specifity• types of concepts• display & presentation• construction, maintenance & mgmt

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Health Topic

905

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Health topics

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Q: How do you keep buy-in for IA?

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Q: Tie it to UX.

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Topics vs Programmeswhat content is about vs org structure

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What content is about

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Organizational structure

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Health topicsKeywords Subjects

Programmes

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Health topicsKeywords Subjects

ProgrammesFact

sheets

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Health topicsKeywords Subjects

ProgrammesFact

sheets Search

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Health topics

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Health topics Variants

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Variants

• Synonyms• Alternate spellings• Abbreviations & acronyms• Popular vs scientific names• Loanwords (from another language)

…More on these in ANSI / NISO Z39.19

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Thesaurus software

• MultiTes• Synaptica• Smartlogic Semaphore• PoolParty• Data Harmony Thesaurus Master

…for an overview of these:

heather@hedden.nethttp://www.hedden-information.com/taxonomy-workshop-online.htm

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Q: How do you choose preferred terms?

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A: Use the terms people know.

Consider:

• Literary warrant • Organizational warrant • User warrant

…More on these in ANSI / NISO Z39.19

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356 core health topics

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Governance

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Taxonomy

• How will it be…

• built?• maintained?

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Tagging

• How will we ensure…

• that it gets done?• consistency?• comprehensiveness?

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ROI

• How will we…

• use the taxonomy?• benefit from it?

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Metadata maturity

• What is there already?• What can be leveraged or adapted?• What additional resources are needed?

Awesome taxonomy

Web CMS

Intranet CMS

Archives

DAM

ERMS

Request

Review

Web CMS

Intranet CMS

Archives

DAM

ERMS

Request

Awesome taxonomy Web CMS

Intranet CMS

Archives

DAM

ERMS

Request

Review

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Project brief

Policy & workflow

User guide

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You have to start somewhere.every journey starts with a single step

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Keyword:

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Thank you

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Adam Ungstad

Web Editor & WriterDepartment of CommunicationsWorld Health Organization

ungstada@who.int | www.who.int

Disclaimers

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The author is a staff member of the World Health Organization. The author alone is responsible for the views expressed in this presentation and these views do not represent the decisions, policy, or views of the World Health Organization. The mention of specific companies or of certain manufacturers’ products does not imply that they are endorsed or recommended by the World Health Organization in preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters. © World Health Organization 2017

Photographs

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Earth day flag – John McConnellhttps://upload.wikimedia.org/wikipedia/commons/6/6a/Earth_Day_Flag.png

San Josef Bay – Mike Munroe Photographyhttp://www.mikejmunroe.com/

Lake Beautiful – Mike Munroe Photographyhttp://www.mikejmunroe.com/

Goldstream Estuary – Mike Munroe Photographyhttp://www.mikejmunroe.com/

Sea Lion – Mike Munroe Photographyhttp://www.mikejmunroe.com/

Photographs

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Orange Tree – Muffett(http://www.flickr.com/photos/calliope/4404049182/) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Cherry tree and ladder – © Nevit Dilmen [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Tepic fruit stand – Tomas Castelazo (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Photographs

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Juan de Fuca Sunset – Mike Munroe Photographyhttp://www.mikejmunroe.com/

All other images copyright WHO