Startup Turkey 2016 - Ross Kingsland

RossKingsland

Inception Growth

The Secret Behind Growth Hacking

Ross Kingsland,CEO and Founder of Inception Growth

StartUp Turkey, Feb 2016

@RossKingsland1 InceptionGrowth.net

What Is Growth Hacking?

@RossKingsland1 InceptionGrowth.net

We hope growth is this easy….

@RossKingsland1 InceptionGrowth.net

…in reality it is more like this

@RossKingsland1 InceptionGrowth.net

SSShhhhh……

The Growth Hacking Secret• Growth Hacking Strategy• Growth Hacking Psychology (rarely is this

discussed)

@RossKingsland1 InceptionGrowth.net

InceptionGrowth.net@RossKingsland1

Your True Guide@RossKingsland1 InceptionGrowth.net

John Egan, Growth Engineer

Growth Hacking Customer Psychology

• “If you don’t know people you don’t know business”

@RossKingsland1 InceptionGrowth.net

Emotion Drives Everything We Do

What is a science Growth Hacking experiment?

• Start with a hypothesis

• Develop an experiment to test hypothesis

• Set the starting conditions

• Measure the results

• Analyses the results (avoiding confirmation bias)

@RossKingsland1 InceptionGrowth.net

How To Hack A Hypothesis

@RossKingsland1 InceptionGrowth.net

The Only 2 Forces That Drive Everyone’s Decision Making

@RossKingsland1 InceptionGrowth.net

Pain

Pleasure

@RossKingsland1 InceptionGrowth.net

Science Is Not Luck

@RossKingsland1 InceptionGrowth.net

Core Principles of Influence

• Social Proof

• Authority

• Scarcity

• Consistency & Commitment

• Liking

• Reciprocity

@RossKingsland1 InceptionGrowth.net

Social Proof

@RossKingsland1 InceptionGrowth.net

Social Proof

@RossKingsland1 InceptionGrowth.net

Authority

@RossKingsland1 InceptionGrowth.net

Authority

@RossKingsland1 InceptionGrowth.net

Scarcity (or fomo)

@RossKingsland1 InceptionGrowth.net

Scarcity (or fomo)

@RossKingsland1 InceptionGrowth.net

To Stand Out, You Have To Be Outstanding

InceptionGrowth.net@RossKingsland1

Commitment & Consistency

InceptionGrowth.net@RossKingsland1

Commitment & Consistency

InceptionGrowth.net@RossKingsland1

Commitment & Consistency

InceptionGrowth.net@RossKingsland1

Liking

@RossKingsland1 InceptionGrowth.net

Liking

@RossKingsland1 InceptionGrowth.net

Reciprocity

InceptionGrowth.net@RossKingsland1

@RossKingsland1 InceptionGrowth.net