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RossKingsland
Inception Growth
The Secret Behind Growth Hacking
Ross Kingsland,CEO and Founder of Inception Growth
StartUp Turkey, Feb 2016
@RossKingsland1 InceptionGrowth.net
What Is Growth Hacking?
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We hope growth is this easy….
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…in reality it is more like this
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SSShhhhh……
The Growth Hacking Secret• Growth Hacking Strategy• Growth Hacking Psychology (rarely is this
discussed)
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InceptionGrowth.net@RossKingsland1
Your True Guide@RossKingsland1 InceptionGrowth.net
John Egan, Growth Engineer
Growth Hacking Customer Psychology
• “If you don’t know people you don’t know business”
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Emotion Drives Everything We Do
What is a science Growth Hacking experiment?
• Start with a hypothesis
• Develop an experiment to test hypothesis
• Set the starting conditions
• Measure the results
• Analyses the results (avoiding confirmation bias)
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How To Hack A Hypothesis
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The Only 2 Forces That Drive Everyone’s Decision Making
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Pain
Pleasure
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Science Is Not Luck
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Core Principles of Influence
• Social Proof
• Authority
• Scarcity
• Consistency & Commitment
• Liking
• Reciprocity
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Social Proof
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Social Proof
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Authority
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Authority
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Scarcity (or fomo)
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Scarcity (or fomo)
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To Stand Out, You Have To Be Outstanding
InceptionGrowth.net@RossKingsland1
Commitment & Consistency
InceptionGrowth.net@RossKingsland1
Commitment & Consistency
InceptionGrowth.net@RossKingsland1
Commitment & Consistency
InceptionGrowth.net@RossKingsland1
Liking
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Liking
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Reciprocity
InceptionGrowth.net@RossKingsland1
@RossKingsland1 InceptionGrowth.net