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sli ultimate roadshow
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Marcus Law
Head of Marketing EMEA, SLI Systems
Average Order Value
Searchers are your
most valuable shoppers
*Based on analytics data for 200+ retailers
11%higher
3xgreater
6 Min.longer
Conversion Rate Time on Site
Searchers vs. non-searchers*
$11.09 w/ search
$4.62 w/o search
7more
Pages Per Visit Per Visit Value
The Search Box
The Search Box
25% increase in usage
11k extra searches
£34k potential increase p/m
Key Search Reports & Insights
Advanced, Real-Time Reporting
Delivers greater insight into users’ needs
Provides wide range of controls for fine tuning
Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality
Offers category-based reporting, providing insights into the search behaviour within areas of websites
Know Your Shopper
Spelling and Terminology
SPELLING
TERMINOLOGY
Rich Auto Complete
31.25% PPV
1.81% AOV
2.25% CVR
Never Offer Visitors a Dead End…
Search Cloud
Popular Search Phrases
Redirects
40%Reduction inbounce rate
Redirects
Banners
Site Search Insights
Site Search Insights
Now one of the biggest sellers with wedding planners!
Champagne Bubbles
Site Search Insights
Fifty Shades
50
fifty shades of grey
Exclusive distributor of an official line of 50 Shades of Grey products!
Search results should be relevant Search Query: Black dress
vs.
Result Accuracy
Top 5 product
76%
1 2 3 4
5
Chemist Direct Sell These…
Tune Results
Search for “Johnson’s”
BodenAge, Size, Height, Shape refinementshttp://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
We recently deployed garden plant finder to filter results based on a specific fruit or vegetable.
Thompson and Morgan
Test, Test, Test
Grid Vs List Test Grid views spend £4.47 more than list viewers
Increase in revenue of ~£21,000 per month
Yearly increase in revenue ~ £250,000
Test, Test, TestInfinite Scroll, Floating Refinements and Search Bar
8% increase over current view
0.7 % increase in conversion
Revenue uplift of 9%£10K increase in
revenue
Test, Test, Test
Infinite Scroll
Increase in revenue per day of
over £3K
Over the course of a year generating
over £1 Million
Search on Mobile• Show search box prominently• Offer refinements with a drop down menu• Also offer a full list of navigation items in a drop down menu
Putting a Doctor in Your Pocket
Responsive Design
The Trouble with Long Tail SEO
Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
Drive More Traffic
48K Referrals
2.5K Transactions
£220K Revenue
We Accelerate E-commerce Performance
43% of site revenue from search customers
177% higher average conversions
30% increase in search conversions
33% increase in site search
15% higher conversion rates
45 % decrease in bounce rate
Thank You.
To learn more visit sli-systems.com or email discovery@sli-systems.com
Questions???
Marcus Law
Head of Marketing EMEA, SLI Systems
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