Marcus Law

Head of Marketing EMEA, SLI Systems

Average Order Value

Searchers are your

most valuable shoppers

*Based on analytics data for 200+ retailers

11%higher

3xgreater

6 Min.longer

Conversion Rate Time on Site

Searchers vs. non-searchers*

$11.09 w/ search

$4.62 w/o search

7more

Pages Per Visit Per Visit Value

The Search Box

The Search Box

25% increase in usage

11k extra searches

£34k potential increase p/m

Key Search Reports & Insights

Advanced, Real-Time Reporting

Delivers greater insight into users’ needs

Provides wide range of controls for fine tuning

Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality

Offers category-based reporting, providing insights into the search behaviour within areas of websites

Know Your Shopper

Spelling and Terminology

SPELLING

TERMINOLOGY

Rich Auto Complete

31.25% PPV

1.81% AOV

2.25% CVR

Never Offer Visitors a Dead End…

Search Cloud

Popular Search Phrases

Redirects

40%Reduction inbounce rate

Redirects

Banners

Site Search Insights

Site Search Insights

Now one of the biggest sellers with wedding planners!

Champagne Bubbles

Site Search Insights

Fifty Shades

50

fifty shades of grey

Exclusive distributor of an official line of 50 Shades of Grey products!

Search results should be relevant Search Query: Black dress

vs.

Result Accuracy

Top 5 product

76%

1 2 3 4

5

Chemist Direct Sell These…

Tune Results

Search for “Johnson’s”

BodenAge, Size, Height, Shape refinementshttp://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal

We recently deployed garden plant finder to filter results based on a specific fruit or vegetable.

Thompson and Morgan

Test, Test, Test

Grid Vs List Test Grid views spend £4.47 more than list viewers

Increase in revenue of ~£21,000 per month

Yearly increase in revenue ~ £250,000

Test, Test, TestInfinite Scroll, Floating Refinements and Search Bar

8% increase over current view

0.7 % increase in conversion

Revenue uplift of 9%£10K increase in

revenue

Test, Test, Test

Infinite Scroll

Increase in revenue per day of

over £3K

Over the course of a year generating

over £1 Million

Search on Mobile• Show search box prominently• Offer refinements with a drop down menu• Also offer a full list of navigation items in a drop down menu

Putting a Doctor in Your Pocket

Responsive Design

The Trouble with Long Tail SEO

Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html

Drive More Traffic

48K Referrals

2.5K Transactions

£220K Revenue

We Accelerate E-commerce Performance

43% of site revenue from search customers

177% higher average conversions

30% increase in search conversions

33% increase in site search

15% higher conversion rates

45 % decrease in bounce rate

Thank You.

To learn more visit sli-systems.com or email discovery@sli-systems.com

Questions???

Marcus Law

Head of Marketing EMEA, SLI Systems