M-Commerce will be the next trends

M-Commercewill be the next trend?

Giap Le Van

giaplee

giap.lee.68@gmail.com

Linkedin.com/in/giap-le-van-b8726a35

What’s happening

Internet users (2014)(source: www.internetlivestats.com)

39,772,424(42% pop)

Internet user

What’s happening

consumers are online per day (at least one time)

10

8

Consumer online

What’s happening

Under 34 yeas old are online often

User age

What’s happening

3

18

78

Often online (%) ?

Monthly Weekly Daily

78% consumers are online often

Online often

What’s happening

71% use internet with personal reasons

Internet user

consumers state that the internet is the first place they look for information

What’s happening

77%

Consumer state

consumers use devices to go online while watching TV

What’s happening

36%90% smartphone 9% tablet 13% computer

Consumer action

devices per person connected to the Internet (in 2015)

What’s happening

1,4

Device pr. person

What’s happeningDevice percent (%)

smartphone tablet computer

90% 90% 90%

55% 12% 46%

Online often

What’s happeningSmartphone

56%Use search engines

Visit social networks 59%

54%Watch online videos

23%Look for product information

6/10 smartphones are using search engineat least weekly

What’s happeningSmartphone

610

What’s happeningSmartphone

3/4 consumers go online when researchingproducts

19% shop online

What’s happeningShop online

81

19

Offline/otherOnline

What’s happeningCons. behavior Consumer behavior in different ages

What’s happeningCons. behavior Consumer behavior in various industries(1)

What’s happeningCons. behavior Consumer behavior in various industries (2)

What’s happeningBrowsing/Buying

consumers under 44 years old in Asia use a smartphone

What’s happening

63%

Smartphone

Asia