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M-Commercewill be the next trend?
Giap Le Van
giaplee
Linkedin.com/in/giap-le-van-b8726a35
What’s happening
Internet users (2014)(source: www.internetlivestats.com)
39,772,424(42% pop)
Internet user
What’s happening
consumers are online per day (at least one time)
10
8
Consumer online
What’s happening
Under 34 yeas old are online often
User age
What’s happening
3
18
78
Often online (%) ?
Monthly Weekly Daily
78% consumers are online often
Online often
What’s happening
71% use internet with personal reasons
Internet user
consumers state that the internet is the first place they look for information
What’s happening
77%
Consumer state
consumers use devices to go online while watching TV
What’s happening
36%90% smartphone 9% tablet 13% computer
Consumer action
devices per person connected to the Internet (in 2015)
What’s happening
1,4
Device pr. person
What’s happeningDevice percent (%)
smartphone tablet computer
90% 90% 90%
55% 12% 46%
Online often
What’s happeningSmartphone
56%Use search engines
Visit social networks 59%
54%Watch online videos
23%Look for product information
6/10 smartphones are using search engineat least weekly
What’s happeningSmartphone
610
What’s happeningSmartphone
3/4 consumers go online when researchingproducts
19% shop online
What’s happeningShop online
81
19
Offline/otherOnline
What’s happeningCons. behavior Consumer behavior in different ages
What’s happeningCons. behavior Consumer behavior in various industries(1)
What’s happeningCons. behavior Consumer behavior in various industries (2)
What’s happeningBrowsing/Buying
consumers under 44 years old in Asia use a smartphone
What’s happening
63%
Smartphone
Asia
