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Leveraging mobile to grow your business
Tautvydas GylysSPEAKER
Should we use mobile?
Mobile is HUGEWHY?
Week without smartphone
Mobile makes us BETTER
Should we use mobile?
How can we help our customers become better?
2009 2010 2011 2012 2013
Vinted growth
2009 2010 2011 2012 2013
Mobile apps
Vinted growth
US - 80%
UK - 80%
ES - 100%
DE - 50%
IT - 100%
Mobile traffic
Why?
SELLERS BUYERS
SELLERS
Help to provide better experience for buyers
BUYERS
SELLERS
Help to provide better experience for buyers
BUYERS
Help to shop for treasures more often
$60M in funding
12M users
17M hours customers spend every month
But…
Not enough just to be accesible
Play by mobile rules
Mobile
Desktop
Mobile
Desktop
On demand Impulsive Short tasks
Higher comitment Planning
#1 Pick right use cases
Not all user journey can be on mobile
Discover new use cases
Geolocation
#2 Prioritize
Move to…
Move to…
#3 Simplify
People do not read on mobile
Simplify!
Simple smile can make us better
Help your customers to be better by mobile:
1. Pick use cases2. Prioritise3. Simplify
Thank you!
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